Brand Tone

Confident, Customer-Centric, and Patriotic

Brand Values

• •Quality and Precision
• •Customization and Personalization
• •Partnership and Trust
• •Community and Support
• •Accessibility and Convenience

Best Practices

• •Lead with the 'Why,' Not Just the 'What': Instead of just saying 'we sell engraved signs,' focus on the emotional benefit: 'Create a sign that tells your family's story.' This connects with the brand's 'customer is family' value.
• •Balance Confidence with a Personal Touch: Use confident language like 'simply the best' but immediately follow it with customer-centric promises like 'we take your vision and make it a reality.' This combination builds trust and authority.
• •Segment Your Messaging: Speak directly to your different audiences. Use a professional, results-oriented tone for B2B communications ('special discount pricing,' 'repeat business guarantees') and a more personal, emotional tone for B2C communications ('cherished moments,' 'timeless keepsakes').
• •Incorporate 'Hero' Language: When promoting relevant collections, use words that convey respect, honor, and tribute. This reinforces the brand's patriotic and community-support values and resonates deeply with the target audience for those products.
• •Always Highlight the Value Proposition: Consistently mention key benefits like 'Free Shipping,' 'Made in the USA,' and the ability to handle any custom project. This repetition solidifies the brand's commitment to customer convenience and capability.

Social Perception

Perceived as a reliable, high-quality service provider for both individual custom gifts and larger-scale business needs, with a strong positive reputation indicated by an an A+ BBB rating.

Copy Examples

• •Don't just save a memory, engrave it. From family photos on wood to personalized signs for your home, we turn your cherished moments into timeless keepsakes. Because to us, every customer is family. What can we create for you? #MidMoLaser #CustomGifts #FamilyKeepsakes
• •Elevate Your Brand with Precision Engraving. Partner with Mid Missouri Laser for corporate gifts, awards, and products that leave a lasting impression. We offer bulk discounts and unmatched quality that saves our partners up to 75%. Let's make your vision a reality.
• •Honor Their Service. This piece from our First Responder & Military collection is more than a gift; it's a symbol of respect for the heroes who walk among us. Meticulously engraved to your specifications, it’s a personal tribute to their courage and dedication.
• •Subject: Your Home, Your Sign, Your Style. Tired of generic decor? Make your space truly your own with a custom-engraved sign from Mid Missouri Laser. Crafted with care and shipped for free. Click here to start designing!
• •Mid Missouri Laser | Custom Engraving Services | Free Shipping | Stand out with personalized gifts, business branding, and more. We're your local experts in making visions a reality. Get a quote today!