Tono de Marca

Sophisticated, Philosophical, Aspirational, professional, artistic, and mindful. It is confident and elegant, aiming to inspire uniqueness and conscious consumerism, positioning the brand as a purveyor of "conscious luxury."

Valores de Marca

• •Artisanal Quality
• •Sustainability
• •Duality and Balance
• •Timeless Elegance
• •Customer-Centricity

Mejores Prácticas

• •Always connect the product back to the core brand philosophy of balancing order and chaos, classicism and innovation, as this 'why' is the strongest differentiator.
• •Consistently mention the Florentine heritage and the artisanal nature of the products. Use words like "handcrafted," "artisanal," "workshop," and "meticulous" to reinforce quality.
• •Employ an elevated vocabulary; instead of generic terms, use sophisticated and evocative language such as "timeless silhouette," "elegant form," or "a testament to craftsmanship."
• •Frame the use of surplus leather as a conscious, creative, and sustainable choice that adds to the product's unique value, rather than merely a cost-saving measure.
• •Ensure the clean, elegant, and often minimalist aesthetic of the photography is matched by copy that is concise, confident, and uncluttered, allowing the product quality and philosophy to speak for themselves.

Percepción Social

Carefully controlled and shaped by the company itself through a sophisticated and professional online presence. It conveys high quality, Italian luxury, and sustainable practices, positioning the brand as a premium, niche choice for discerning consumers valuing craftsmanship and a unique philosophy.

Ejemplos de Copy

• •Where Florentine tradition meets future-forward design. The Alchimia bag is not just an accessory; it is a balance of forces, meticulously crafted from sustainable Italian leather. Carry the synthesis of order and chaos. #Midmaind #ArtisanalLuxury #MadeInItaly #SustainableFashion
• •The Art of Italian Leather. Reimagined. Experience MIDMAIND. We transform surplus luxury materials into timeless pieces of art, handcrafted by Florentine artisans. Discover a bag that tells a story of balance, quality, and conscious choice. Shop the collection now for complimentary 24-hour shipping.
• •Beyond Fashion. A Philosophy. Handcrafted Italian leather goods born from the balance between chaos and order. Discover conscious luxury.
• •An icon of compact elegance, the PETITE handbag is a testament to perfect equilibrium. Hand-finished in our Florentine workshop using the finest upcycled Italian leather, its structured form and soft touch embody the harmony of opposites. Designed for the discerning individual, this is more than a bag—it's a piece of our philosophy, made to journey with you.
• •A New Era of Luxury Awaits | Inside MIDMAIND