Brand Tone

friendly, knowledgeable, and community-oriented

Brand Values

• •Family and Community
• •Quality and Expertise
• •Customer Service and Support
• •Music Education
• •Tradition and Legacy

Best Practices

• •Emphasize Family and Community: Regularly incorporate phrases like "family-owned," "your local music store," and "serving the community since 1960" to reinforce this core value.
• •Showcase Expertise with a Friendly Approach: Share knowledge and advice in an accessible and welcoming manner. Avoid overly technical jargon unless explained clearly.
• •Highlight Quality and Care: Mention the shop adjustment of instruments, the experience of technicians, and the quality of brands offered to build trust.
• •Be Passionate and Enthusiastic: Let the love for music shine through in the language used. Use words that convey excitement and inspiration.
• •Maintain a Helpful and Supportive Voice: Position the brand as a partner in the customer's musical journey, offering solutions and encouragement.

Social Perception

Midlothian Music is generally perceived positively by customers. They are seen as a reliable and knowledgeable local music store with a strong commitment to quality and customer service. Customers appreciate the "small business" feel and the expertise of the staff. Their repair services and music lessons are also well-regarded. The longevity of the business contributes to a perception of trustworthiness and experience.

Copy Examples

• •Strum your way to joy! 🎸 For over 60 years, our family has been helping yours find the perfect sound. Visit Midlothian Music – where every instrument is tuned with care and expertise. #MidlothianMusicFamily #QualitySound
• •From your first chord to your latest gig, we've got you covered. Expert advice, quality gear, and a passion for music that matches yours. Stop by Midlothian Music in Orland Park or shop online 24/7! #YourMusicJourneyStartsHere
• •Don't let a broken string silence your song! Our expert techs are here to get your beloved instrument back in perfect harmony. Trust 60 years of experience. #MidlothianRepairs #KeepTheMusicPlaying
• •Unlock your inner musician! 🎶 Our friendly, qualified instructors offer lessons for all ages and skill levels. It's never too late to learn at Midlothian Music! #MusicLessons #LearnAnInstrument
• •More than just a store, we're a community. Thank you for supporting our family-owned business for over six decades! We're proud to be your go-to for all things music. #ShopLocalMusic #MidlothianLegacy