Brand Tone

Inspiring, Educational, and Wholesome

Brand Values

• •Art & Aesthetics
• •Education & Development
• •Global & Multicultural
• •Quality & Safety
• •Fun & Imagination

Best Practices

• •Emphasize the 'Why': Always connect the product features to the developmental benefits for the child. Instead of just saying 'a 100-piece puzzle,' say 'a 100-piece puzzle that enhances concentration and fine motor skills.'
• •Use Inspiring Language: Incorporate words like 'imagine,' 'discover,' 'create,' 'explore,' and 'dream' to align with the brand's core message of fostering creativity and curiosity.
• •Maintain a Wholesome and Positive Tone: The copy should always be encouraging, child-friendly, and reassuring to parents. Highlight the joy and wonder of childhood.
• •Showcase the Artistic Value: Whenever possible, mention the collaboration with artists or the unique aesthetic design of the products. This reinforces a key brand differentiator.
• •Incorporate a Global Perspective: Reflect the brand's multicultural value by highlighting toys that introduce different cultures or by celebrating the international community of Mideer families.

Social Perception

The general perception of Mideer is overwhelmingly positive. Customers frequently praise the high quality, durability, and beautiful design of the toys. Parents appreciate the educational value and the fact that the toys keep their children engaged and learning. Reviews often highlight the unique and artistic nature of the products, setting them apart from other toy brands. The brand is seen as a trustworthy source for educational and aesthetically pleasing toys. The Lithuanian social media pages show an engaged community, with positive comments and user-generated content further reinforcing the brand's favorable reputation.

Copy Examples

• •Spark a masterpiece. With Mideer's vibrant, non-toxic art supplies, your little one's imagination is the only limit. From silky crayons to washable markers, every color tells a story. What will they create today? #MideerArt #CreativeKids
• •Build their world, one block at a time. Our educational building blocks are more than just toys; they're the foundation for problem-solving, creativity, and endless fun. Discover the joy of learning through play. #MideerPlay #FutureEngineers
• •A puzzle a day keeps boredom away. Journey through enchanted forests and bustling cities with our beautifully illustrated puzzles. Each piece is a step towards enhanced cognitive skills and a love for detail. #MideerPuzzles #FamilyFun
• •Travel the globe from your playroom. Our multicultural toys and games introduce your child to the wonders of the world. Foster curiosity and an appreciation for diversity with every playtime adventure. #MideerGlobalKids #PlayToLearn
• •The perfect gift for curious minds. Looking for a present that's both fun and educational? Mideer toys are designed to inspire, delight, and contribute to your child's development. Give the gift of creative learning. #MideerGifts #SmartPlay