Brand Tone

Luxurious, Aspirational, Caring, Client-Focused, Confident, Empowering, Educational

Brand Values

• •Excellence & Quality: Providing high-quality treatments and achieving 'amazing healed results'.
• •Natural Beauty Enhancement: Highlighting natural beauty rather than creating artificial looks.
• •Client Empowerment & Confidence: Supporting women in their beauty journey and helping them feel more confident.
• •Expertise & Continuous Improvement: Commitment to expertise and staying at the forefront of the industry.
• •Education: Providing guidance and training through the academy.

Best Practices

• •Emphasize Expertise and Mastery: Consistently use language that reflects skill, precision, and advanced knowledge (e.g., 'Master Artist,' 'advanced techniques,' 'meticulously crafted,' 'expertly performed').
• •Focus on 'Natural Enhancement' and 'Confidence': Frame services around the benefit of enhancing existing beauty and boosting self-assurance, rather than drastic alteration.
• •Show, Don't Just Tell, Client Success: Incorporate client testimonials and before & after visuals, letting the results and client experiences speak to the brand's quality and caring approach.
• •Reinforce the founder's extensive training and certifications.
• •Maintain a luxurious and aspirational tone in visual and written content.

Social Perception

Highly Skilled & Artistic, Professional & Welcoming, Dedicated to Client Satisfaction

Copy Examples

• •Experience the pinnacle of permanent makeup and esthetics in the heart of Miami.
• •DM us to book your consultation.
• •Enroll today and shape the future of beauty.
• •Elda Silva's personal journey fueled a passion to master the art of beauty, leading to a studio where every treatment is a testament to quality, expertise, and the celebration of your unique, natural elegance.
• •Discover the artistry of permanent makeup. Book your transformation today!