Brand Tone

Scientific, Trustworthy, Supportive, Empathetic, Passionate, and Purpose-Driven

Brand Values

• •Health & Wellness
• •Education & Awareness
• •Science-Backed Solutions
• •Quality & Natural Ingredients
• •Partnership & Community
• •Customer-Centricity

Best Practices

• •Acknowledge the customer's health concerns and position the brand as a knowledgeable and caring guide.
• •Cite evidence and be transparent: When making claims about product benefits or the microbiome, refer to scientific understanding (even if broadly, like 'research suggests').
• •Focus on empowerment and partnership: Frame your copy to make the customer feel empowered to take charge of their health, with your brand as a supportive partner.
• •Maintain a balance between scientific credibility and empathetic language to build trust.
• •Highlight the quality and natural ingredients of your products, emphasizing their non-GMO and microbiome-friendly nature.

Social Perception

A knowledgeable and trustworthy partner in the customer's journey towards better gut health and overall wellness. Seen as an informative resource with a focus on scientific evidence and natural, high-quality products.

Copy Examples

• •"Dear friend, It is likely that a concern about your health has brought you to our website..."
• •"Microbiota Magical Support Probiotic" - Product name conveying a sense of wonder and effectiveness.
• •"Our mission is to facilitate the wellness of an individual by promoting awareness of the role of microbiome."
• •"The health of your microbiome is at the center of our every decision."
• •"We specialize in natural organic, non-GMO and microbiome friendly constituents."