Brand Tone

Transactional, informative, value-driven, direct, functional, neutral, professional.

Brand Values

• •Value & Affordability
• •Wide Selection
• •Authenticity
• •Efficiency
• •Accessibility

Best Practices

• •Lead with Value: Always place the price advantage at the forefront of your messaging. Use phrases like "Smart Value," "Insider Price," "Luxury for Less," and clearly show the price comparison. This is your primary differentiator.
• •Reinforce Authenticity: Consistently use words like "authentic," "genuine," and "guaranteed" in your copy, especially on product pages and in promotional materials, to build and maintain trust.
• •Be Direct and Informative: Keep the language clear, direct, and functional. Avoid overly flowery or ambiguous marketing jargon. Focus on providing the information a savvy shopper needs: product names, benefits, sizes, and price.
• •Emphasize Breadth of Selection: Regularly highlight the vast number of brands and products you carry. Use copy like "Over 100 trusted brands," "Your one-stop beauty destination," and "From iconic bestsellers to hidden gems."
• •Maintain a Professional, Transactional Tone: The brand's strength is not in being a chatty, friendly influencer but a reliable, professional retailer. The copy should reflect this—be polite, credible, and focused on the transaction and customer satisfaction. Avoid overly casual language or humor that could detract from this professional standing.

Social Perception

Reliable, unglamorous discount outlet for genuine cosmetics; perceived as a transactional platform focused on competitive pricing and product availability.

Copy Examples

• •Your Favorite Luxury Brands, For Less. Authentic skincare and makeup from over 100 international brands. Shop the sale now and discover true value.
• •Experience the iconic formula. This authentic advanced serum targets multiple signs of aging, boosting radiance and hydration. Size: 50ml. Our Price: ¥10,500. (Retail Price: ¥15,400). Fast, reliable shipping direct to you.
• •Save 30% on Estée Lauder | Your Beauty Essentials, Replenished.
• •Why pay full price for luxury beauty? MIC ONLINE SHOP offers the world's best cosmetic brands at prices you'll love. 100% authentic. Explore our curated collections today.
• •At MIC ONLINE SHOP, we believe premium beauty should be accessible. For over 20 years, we have been dedicated to sourcing authentic, high-end cosmetics from around the globe and delivering them to our customers at exceptional prices. We are your trusted source for smart beauty shopping.