Brand Tone

Elegant & Sophisticated, Artistic & Creative, Authentic & Traditional, Contemporary, Sensorial

Brand Values

• •Craftsmanship
• •Heritage & Family Legacy
• •Artistry & Unique Design
• •Quality
• •Passion & Personal Connection
• •Preservation of Tradition

Best Practices

• •Emphasize Heritage and Authenticity: Always connect the products back to Murano, Venetian tradition, and the family legacy. Use terms like "handcrafted," "artisanal," "Murano," and "Venetian heritage."
• •Use Evocative, Sensory Language: Describe the glass not just visually but also texturally. Use words that evoke light, color, reflection, and the unique feel of the pieces (e.g., "vibrant faceted surfaces," "shimmering effects," "tactile exploration").
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or overly technical jargon. The language should reflect the high quality and artistic nature of the products.
• •Highlight the "Contemporary Meets Tradition" Angle: Stress the innovative approach the Micheluzzi sisters bring to age-old techniques. This differentiates them and appeals to a modern audience that appreciates classic craftsmanship.
• •Tell Stories: Share the inspiration behind collections, the meticulous process of creation (like cold carving), or the family's journey in glassmaking. This builds a deeper connection with the audience.

Social Perception

High-End & Luxury, Guardians of Tradition with a Modern Twist, Authentically Venetian, Artistically Driven, Family-Oriented

Copy Examples

• •Where Venetian light meets Murano artistry. Discover Micheluzzi Glass – a dance of tradition and contemporary elegance, handcrafted for generations.
• •Each Micheluzzi piece is a whisper of Venice, a testament to heritage reborn. Experience the unique texture and vibrant soul of authentic Murano glass.
• •From the hands of our family to yours. Micheluzzi Glass: Sculpted by tradition, inspired by the hues of the lagoon, designed for a life of beauty.
• •Beyond artistry, it's a legacy. Explore the sensorial world of Micheluzzi Glass, where ancient techniques shape modern marvels.
• •Elevate your space with the timeless allure of Micheluzzi Glass. Hand-blown in Murano, each creation is a unique story in color and light.