Brand Tone

Empowering, knowledgeable, and sophisticated, balancing professionalism with intimacy.

Brand Values

• •Quality and Safety
• •Privacy and Discretion
• •Customer-Centricity
• •Sexual Wellness and Empowerment
• •Authenticity and Realism

Best Practices

• •Lead with Empowerment, Not Taboo: Frame all communication around self-care, wellness, and personal discovery. Avoid language that is lewd or clinical. Use words like "elevate," "discover," "empower," and "wellness."
• •Emphasize Quality and Safety in Detail: Always mention the "why" behind the premium nature GÇôbody-safe materials (like platinum-cure silicone), ergonomic design, and durability. This justifies the price point and builds trust.
• •Maintain a Sophisticated and Clean Visual Language: Ensure all ad copy is paired with high-quality, artistic visuals. The text should reflect the clean, modern aesthetic seen on the website. Avoid cluttered or low-resolution imagery.
• •Reinforce Discretion at Key Touchpoints: Mention the "100% discreet shipping" guarantee in places where a customer might feel hesitant, such as on product pages, in the checkout process, and in ad copy.
• •Adopt the "Curated by Michelle" Persona: Use the persona of "Michelle" to create a sense of personal curation and expertise. Phrase recommendations and descriptions as if they are coming from a trusted connoisseur (e.g., "Michelle GÇÖs top pick for beginners," "A new favorite in our selection"). This reinforces the boutique feel and differentiates the brand from anonymous competitors.

Social Perception

Michelle Selection is perceived as a premium, trustworthy, and specialized retailer. It has a positive reputation for quality and discretion, establishing itself as a niche authority and building strong customer trust.

Copy Examples

• •The Art of Pleasure. The Science of Realism. Welcome to Michelle Selection, where every piece is chosen to elevate your experience. Discover our curated collection of premium, body-safe toys and rediscover your wellness.
• •Sophistication you can feel. Our collection is crafted for realism and designed for empowerment. Explore the intersection of luxury and pleasure. #MichelleSelection #SexualWellness #LuxuryToys #SelfLove
• •Michelle Selection | Premium Realistic Toys. Discreet Shipping Guaranteed. Explore a curated collection of body-safe luxury sex toys. Find your perfect match. Expert quality for your ultimate pleasure and wellness.
• •A Guide to Choosing Your First Luxury Toy | Michelle Selection Explains. Feeling curious but not sure where to start? Michelle walks you through the materials, shapes, and functions to look for in a premium toy. We believe in informed pleasure. Your journey to wellness starts here.
• •A Personal selection, Just For You… Inside, find new arrivals hand-picked by Michelle for their exceptional quality and design. Experience the difference.