Brand Tone

Friendly, Approachable, Creative, Passionate, Helpful, Inspiring, Enthusiastic, Cheerful, Trustworthy, and Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Creativity & Uniqueness
• •Customer Satisfaction & Service
• •Family & Community
• •Joy & Inspiration
• •Accessibility & Convenience

Best Practices

• •Create a Simple "Voice & Tone" Guide: Document key characteristics: Friendly, Passionate, Helpful, Creative, Family-Oriented. Include "words we love" (e.g., handcrafted, unique, joyful, welcome, create) and "words we avoid" (e.g., cheap, basic, mass-produced). This ensures anyone writing copy stays aligned.
• •Speak Directly to Your Customer: Use "you" and "your" to make the copy feel personal and engaging. Frame benefits around how the products or supplies will enhance *their* home or *their* crafting experience. Example: "Make *your* entryway unforgettable."
• •Embrace the "Family-Run" Aspect: Casually mention it where appropriate ("From our family to yours," "Handcrafted with love by our family"). This builds trust and a personal connection.
• •Be Visually Consistent with Tone: Ensure the joyful, creative, and high-quality tone of the copy is matched by vibrant, well-lit product photography and appealing graphics on social media and the website.
• •Engage Authentically: Respond to comments and messages in the same friendly, helpful tone used in posts. Share customer creations (with permission) to build community and reinforce the inspiring aspect of the brand. Monitor feedback to ensure the perceived tone aligns with the intended one.

Social Perception

High-Quality & Beautiful Products, Excellent Customer Service, Reliable & Trustworthy, Source of Crafting Supplies, Creative & Talented, Community-Oriented

Copy Examples

• •Facebook/Instagram Post (New Seasonal Collection): Hello Sunshine! ☀️ Our NEW Summer Collection has officially bloomed at Michelle's aDOORable Creations! 🌸🐝 From vibrant lemon wreaths to charming bumblebee door hangers, each piece is handcrafted with love by our family, right here in Texas, to bring a little extra joy to your home. Which one is calling your name? Tap the link in bio to shop these beauties before they're gone! #MichelleAdoorableCreations #SummerDecor #HandmadeHome #WreathLove #ShopLocalMidland
• •Product Description (for a Custom Wreath): Welcome guests with a heart full of cheer! Our custom [Season/Theme, e.g., Patriotic Farmhouse] wreath is more than just decor; it's a handcrafted expression of your unique style. Made with the finest quality ribbons and accents, meticulously arranged by Michelle, this aDOORable creation is designed to bring smiles for seasons to come. Let's create something beautiful together – your vision, our passion! Dimensions: Approx. 24 inches. Materials: Premium deco mesh, assorted wired ribbons, custom wooden sign.
• •Email Subject Line (for a Sale on Craft Supplies): Unleash Your Inner Crafter! ✨ Ribbons, Mesh & More On Sale Now! *Email Body Snippet:* Hey Crafty Friend! Ready to dive into your next DIY masterpiece? We've stocked up on a dazzling array of high-quality ribbons, deco mesh, and unique wreath supplies – and for a limited time, they're on sale! At Michelle's aDOORable Creations, we believe in empowering your creativity with the best materials, because we're crafters too! Happy Creating! - The Lloyd Family 💕
• •Pinterest Pin Description (for a DIY Tutorial Idea): Transform your front door into a fall masterpiece! 🍂🍁 Get inspired with our stunning collection of autumn-themed ribbons and wreath supplies. Perfect for crafters of all levels! Click through to shop quality materials and find everything you need to make your own aDOORable creation. #FallWreath #DIYDecor #CraftSupplies #MichelleAdoorableCreations #HandmadeFall
• •TikTok Video Caption (showing a quick tip or behind-the-scenes): Quick tip Tuesday! ✨ Watch Michelle work her magic turning simple ribbon into a stunning bow! What are you creating today? Let us know in the comments! 👇 All supplies available on our website! #WreathMaking #CraftTips #RibbonBows #DIYProjects #SmallFamilyBusiness #MichelleAdoorableCreations