Brand Tone

Aspirational & Elegant (Primary); Authentic & Intimate (Secondary)

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Timeless Elegance
• •Ethical Practices

Best Practices

• •Embrace Poetic & Evocative Language: Always use descriptive, elegant, and aspirational words. Instead of "nice dress," use phrases like "a story wrapped in silk and soul" or "an ode to the art of transformation." This reinforces the luxury and artistic value of the brand.
• •Center the Narrative on Empowerment: Every piece of copy should connect back to the core value of making the wearer feel powerful, unique, and true to herself. Use active, empowering verbs and focus on the feeling the clothes evoke, not just their physical attributes.
• •Highlight Craftsmanship & Quality: Consistently mention the details that justify the luxury positioning: "finest fabrics," "skilled hands," "meticulous tailoring," "sustainable materials," and "bespoke craftsmanship." This builds trust and communicates value.
• •Maintain a Tone of Sophisticated Intimacy: Write as if sharing a beautiful secret. Use phrases like "The story behind..." or "Getting to know the essence of the brand" to create a personal connection with the audience, making them feel like insiders.
• •Address SEO & Brand Clarity: In external communications and metadata, actively work to differentiate the brand from the sportswear company. Use clarifying phrases like "Michelle Lacoste, the bespoke dress designer" or "The House of Michelle Lacoste" to help build a distinct digital identity and improve search accuracy over time.

Social Perception

The public perception of "Michelle Lacoste" is currently unclear and heavily overshadowed by the global sportswear giant Lacoste, leading to significant search result confusion. There are no independent customer reviews or news articles available, meaning the brand's perception is primarily shaped by its own marketing and online presence. It appears to be an emerging, niche luxury brand with a high price point (dresses from $775 to $1,200).

Copy Examples

• •Where artistry meets elegance. Each thread of the new ‘Serenity’ Gown is a testament to the hands that crafted it, a celebration of meticulous detail and the promise of a story yet to be told. This is more than a dress; it is a masterpiece made for you alone. Discover bespoke luxury. #MichelleLacoste #TimelessElegance #BespokeFashion #SilkDress
• •El Mañana: The Art of Becoming. A collection inspired by life's rhythm of change. Discover handcrafted pieces in pure silk, designed not just for today, but for the woman you are destined to be.
• •Your Story, Woven in Silk. At Michelle Lacoste, we believe a dress should be as unique as the woman who wears it. Our designs are born from a desire to empower, crafted with sustainable materials and an unwavering commitment to quality. Let your true self shine. Book a bespoke consultation today.
• •From a dream... to a reality. The journey of every dress begins with a vision. A tribute to art, passion, and slow fashion. ✨ #MichelleLacoste #FashionDesigner #SlowFashion #Bespoke #Craftsmanship
• •An Ode to Individuality | The Limited Edition ‘Inocencia’ Gown. In a world of the temporary, we champion the eternal. We are proud to introduce the ‘Inocencia’ Gown, a limited-edition piece crafted for unparalleled sophistication. With its corset-structured top and fluid lines, it is an expression of quiet sensuality and powerful authenticity. Be one of the few to own this masterpiece.