Brand Tone

Luxurious, Romantic & Sensual, Alluring & Seductive, Passionate, Elegant & Sophisticated

Brand Values

• •Love and Romance
• •Quality and Craftsmanship
• •Sensuality and Seduction
• •Connection and Intimacy
• •Customer Loyalty
• •Environmental Consciousness & Animal Welfare

Best Practices

• •Highlight French Craftsmanship and Luxury: Consistently mention the French origin, the use of 'precious oils,' and the 'art of perfumery' to reinforce quality and sophistication.
• •Focus on the Transformative Experience: Emphasize how the fragrances make the wearer *feel* – confident, sexy, alluring, cherished.
• •Weave in the Brand Story (Subtly or Directly): The origin story of love is a powerful asset.
• •Ensure visual consistency in marketing materials to complement this tone.
• •Focus on skimmable content and video for digital platforms.

Social Perception

Positively Associated with Sensuality and Romance, Seen as a Quality Canadian Brand, Evokes Confidence, Generally Well-Received Fragrances, Associated with a Personal Story

Copy Examples

• •Michel Germain: Where passion meets perfume.
• •Indulge in the art of seduction with our luxurious fragrances.
• •Experience the allure of 'Sexual', crafted with precious oils for a lasting impression.
• •Feel confident and radiant. Michel Germain: Designed to make you feel irresistible.
• •Michel Germain's fragrances - inspired by love, perfected by French craftsmanship.