Brand Tone

Passionate, Spiritual, Authentic, Expressive

Brand Values

• •Artistic Integrity & Depth
• •Connection & Transformation
• •Passion for Creation
• •Environmental Consciousness & Philanthropy
• •Cultural & Intellectual Exploration

Best Practices

• •Embrace Storytelling: Share the narratives behind the artwork – the inspirations, the experiences (like the Amazonian studies), the philosophical questions explored. This reinforces the depth and authenticity of the brand.
• •Use Evocative & Sensory Language: Employ words that reflect the vivid, highly coloured, full of motion, and dream-like qualities of the art. Appeal to emotions and intellect simultaneously.
• •Maintain a Personal & Authentic Voice: Whether it's Micheal himself or someone writing on his behalf, the copy should feel genuine and passionate, reflecting his direct engagement with buyers and his commitment to his values.
• •Highlight Core Values Consistently: Weave in the brand's commitment to artistic depth, spiritual exploration, transformation, and environmental consciousness across different platforms and communication types.
• •Educate & Inform Gently: While the art is deeply conceptual, explanations of influences (art movements, shamanism, literature) should be accessible, inviting the audience into the artist's world rather than alienating them with overly academic jargon.

Social Perception

Respected Contemporary Artist, Creator of Vivid & Symbolic Art, Philanthropic & Environmentally Aware, Engaging & Direct (for buyers/followers)

Copy Examples

• •Instagram Post (Showcasing a new print): Step into the DreamTime. 'Whispers of the Jaguar,' my latest print, is an exploration of transformation and the vibrant echoes of the Amazon. Each hue, every form, carries a whisper of ancient wisdom and the interconnectedness of all things. Discover the deeper symbolism. Link in bio to bring this energy into your space. #MichealHaranArt #SurrealDreamTime #SpiritualArt #ArtPrints #ContemporaryArt #VividColors
• •Email Newsletter (Announcing a new collection): Dear Art Lover, I'm thrilled to unveil 'Frequencies of Love,' a new series of prints born from a deep dive into the essence of connection and the vibrant energies that bind us. These works are more than paintings; they are visual meditations, infused with experiences from the Amazon to the abstract realms of emotion. Journey with me. Explore the collection: [Link] With passion, Micheal Haran.
• •Facebook Ad (Targeting those interested in spiritual or abstract art): Is your soul seeking art that speaks a deeper language? Micheal Haran's vivid, surreal DreamTime paintings and abstract expressions are portals to other realms. Inspired by shamanic journeys and a passion for love and transformation. Limited edition prints available. Find a piece that resonates with your spirit: [Link] #AbstractArt #SpiritualJourney #ArtCollector #MichealHaran #UniqueArt
• •Product Description (for a print): 'Celestial Bloom No. 3' Print - Let your walls pulse with the vibrant energy of the cosmos. This archival quality print captures the essence of my original canvas, a piece born from meditations on growth, cosmic interconnectedness, and the explosive beauty of life itself. Inspired by post-impressionistic light and surreal dreamscapes, every glance reveals a new layer, a fresh emotion. Invite this passionate, spiritually-infused artwork into your home. (Printed on Hahnemühle Pearl paper for lasting brilliance).
• •Tweet/X Post: Art is a conversation with the soul. My latest works explore the vibrant chaos of creation and the quiet whispers of the DreamTime. Passionate about color, form, and raising awareness for Amazonian conservation. See the journey: [Link to website/IG] #ContemporaryArtist #AbstractSurrealism #ArtForChange #MichealHaranArt