Brand Tone

Aspirational, professional, and empowering. Confident and authoritative, positioning Michal Avrahami as a leading expert and mentor. Encouraging, boosting self-esteem and confidence through mastery of makeup skills.

Brand Values

• •Expertise and Professionalism
• •Empowerment and Confidence
• •Quality and Luxury
• •Personalization
• •Transformation

Best Practices

• •Always Lead with Empowerment
• •Use Aspirational and Authoritative Language
• •Maintain a Mentor-like Voice
• •Highlight Transformation and Results
• •Be Visually Cohesive

Social Perception

Perceived as a highly experienced and reputable figure in the Israeli beauty scene, a skilled artist and mentor. The college is seen as a professional institution offering high-level training that can lead to a successful career. Viewed as a reliable source for quality education and products with a strong, well-managed brand reputation.

Copy Examples

• •Stop dreaming about a career in beauty and start building it. At the Michal Avrahami College, we don't just teach makeup; we mentor artists. Learn the exclusive techniques that have defined my 25-year career in fashion and bridal beauty. Our Professional PRO course gives you the tools, the secrets, and the international certificate to launch your success. Your future starts here. Link in bio to enroll.
• •Tired of your makeup routine? Unlock the secrets to your own beauty. Our 5-session personal course teaches you how to highlight your best features, conceal imperfections, and create a flawless look that lasts all day. It’s more than a class—it’s a lifetime of confidence. Limited spots available. Register now and receive a gift from our luxury makeup line!
• •The Flawless Finish, Perfected for You. Our velvet-texture liquid foundation was designed for the Israeli climate, providing full coverage and all-day wear without feeling heavy. Infused with hydrating elements, it gives you a radiant, natural, and healthy look. Effortless beauty is just a drop away.
• •From the runways of New York to the heart of Tel Aviv, my passion has always been to reveal the beauty within every woman. My journey taught me that makeup is more than color; it's confidence, it's art, it's power. That is the philosophy I pour into every course I teach and every product I create. This is not just my business, it is my legacy of empowerment.
• •Master the perfect winged eyeliner in under 30 seconds! ✨ Our secret? A steady hand and a liner that glides. Want more pro tips? Follow for your daily dose of beauty! #makeuphack #eyelinertutorial #michalavrahami #beautytips