Brand Tone

Inspirational, Authentic, and Resilient

Brand Values

• •Connection
• •Empathy & Compassion
• •Legacy & Memory
• •Inclusivity
• •Art as Therapy

Best Practices

• •Lead with the 'Why': Always circle back to the core values of connection, healing, and legacy. Whether describing a product or sharing a personal update, frame it within the larger mission of using art to connect people and tell meaningful stories.
• •Use Storytelling in Every Post: Don't just show the art; tell the story behind it. Share anecdotes about the subject, explain why certain words were chosen, or relate the piece back to your own journey of resilience. This reinforces the authentic and inspirational tone.
• •Embrace Vulnerability: Continue to be transparent about struggles and triumphs. Copy that speaks of overcoming challenges (dyslexia, injury, depression) will resonate deeply with the audience and strengthen the perception of authenticity.
• •Involve the Audience: Use interactive language. Ask questions ("What's your story?"), run polls, and continue to crowdsource ideas or words for new pieces. This reinforces the value of inclusivity and makes the audience feel like part of the creative process.
• •Maintain a Vocabulary of Core Themes: Consistently use words and phrases that reflect the brand's values, such as "connection," "legacy," "story," "resilience," "healing," "empathy," "honor," and "meaning." This creates a cohesive and recognizable brand voice across all platforms.

Social Perception

Meaningful, unique, and emotionally resonant; seen as a 'painter or poet' whose technique is ingenious and brilliant. The art is perceived as powerful, moving, and stirring, authentically conveying the soul of the subject. The artist's personal story of service and recovery adds profound depth and credibility.

Copy Examples

• •More than a portrait, it’s a story. Every line, every shadow is woven from the words that define a lifetime—memories, milestones, and the quiet whispers of love. This is how we honor a legacy, transforming cherished words into timeless art. What story do you want to tell? #MichaelVolpicelliArt #WordArt #Legacy #ArtWithMeaning #Connection
• •From a blank page to a living story. Watch as hundreds of words—your words—come together to create something truly unique. My art is a journey of connection and healing, inspired by my own path from soldier to artist. If you're looking for a piece of art that speaks to you and *about* you, discover the power of Word Art. Shop prints and originals at the link in bio.
• •What is truth? This piece was born from that single question. The 'Eye of Truth' is meticulously crafted from words and phrases from global religions, science, and philosophy, crowd-sourced from a community of thinkers just like you. From a distance, it is a photorealistic eye. Up close, it is a universe of ideas waiting to be discovered. As you look at truth, truth looks back at you. Bring this powerful conversation starter into your home.
• •An Anchor in the Storm: Art That Heals
• •They said I'd struggle with words... so I built my art out of them. #arttherapy #resilience #wordart #artistsoftiktok #overcomingadversity