Brand Tone

Inspirational & Uplifting, Creative & Expressive, Approachable & Inclusive, Passionate & Authentic, Joyful & Positive

Brand Values

• •Creativity & Self-Expression
• •Connection
• •Quality & Craftsmanship
• •Elevation & Transformation
• •Storytelling
• •Community & Inclusivity

Best Practices

• •Highlight the emotional impact of the art, focusing on joy, inspiration, and positive feelings.
• •Tell a Story: Frame product descriptions and brand messages with a narrative touch, drawing from Michael's background in filmmaking and the stories his art conveys.
• •Use language that evokes these positive emotions.
• •Be Inclusive & Inviting: Use welcoming language that encourages engagement and makes art feel accessible to everyone, aligning with his community-focused activities.
• •Maintain a consistent tone across all platforms, reinforcing the brand's inspirational and creative identity.

Social Perception

Talented & Accomplished Artist, Source of Joy & Inspiration, High-Quality Creator, Unique & Distinctive Style, Community-Oriented, Filmmaker Turned Visual Artist

Copy Examples

• •Elevate Your Everyday
• •Elevate your space + style with my exclusive monthly drops!
• •Let's bring art to life!
• •Don't forget, your walls need love too.
• •More than a mug, it's a daily dose of delight.