Brand Tone

Luxurious and Elegant, Professional and Knowledgeable, Warm, Welcoming, and Friendly, Trustworthy and Reputable, Family-Oriented and Community-Focused

Brand Values

• •Quality
• •Service
• •Trust
• •Family
• •Community
• •Heritage and Tradition
• •Elegance and Luxury

Best Practices

• •Always Emphasize the "Michael Spiers Experience": Consistently refer to the luxurious, welcoming, and personal service that customers can expect. Use words like "warmth," "expertise," "relaxed luxury," and "personal."
• •Weave in Heritage and Trust: Subtly remind the audience of the brand's long-standing history (over 60 years) and family-run nature to build confidence and reinforce trustworthiness.
• •Balance Luxury with Accessibility: While showcasing high-end products, ensure the language remains inviting and not intimidating, making everyone feel welcome.
• •Highlight Expertise and Quality: Use precise and evocative language to describe the craftsmanship, materials, and prestigious brands, underscoring the quality and knowledge behind their offerings.
• •Showcase Community Connection: Regularly incorporate messages about their involvement in local events and charities to reinforce their values of family and community support, making the brand more relatable and admired.

Social Perception

A reputable and leading independent jeweller in the South West. A provider of high-quality, luxury jewellery and watches, including prestigious brands. A company offering excellent customer service with knowledgeable, friendly, and welcoming staff. A business that values its customers and provides a personal, luxurious shopping experience. A family-run business with strong ties to the local community and a commitment to charitable initiatives. Trustworthy and reliable, with a long-standing reputation.

Copy Examples

• •Experience the pinnacle of Swiss watchmaking. Discover the latest Rolex collection at Michael Spiers, where timeless elegance meets unparalleled precision. Our experts are ready to guide you to your perfect timepiece in a setting of relaxed luxury. #MichaelSpiers #Rolex #LuxuryWatches
• •Your love story is unique. Your ring should be too. At Michael Spiers, our master craftsmen work with you to create a bespoke engagement ring that perfectly captures your journey together. For over 60 years, we've been part of the West Country's most cherished moments. Let us be part of yours. #MichaelSpiers #EngagementRings #BespokeJewellery #FamilyJeweller
• •Step into a world of warmth and expertise at Michael Spiers. For us, it's more than just jewellery; it's about creating lasting relationships and unforgettable experiences. Our family welcomes yours. #MichaelSpiersExperience #LuxuryService #TrustedJeweller
• •Proudly supporting the heart of our community. Michael Spiers is honoured to partner with [Local Charity/Event Name], reflecting our deep-rooted family values of kindness and giving back. Join us in celebrating and uplifting the spirit of the West Country. #MichaelSpiersCommunity #GivingBack #FamilyValues
• •For generations, Michael Spiers has been synonymous with exquisite craftsmanship, timeless design, and a commitment to our cherished clients. From celebrating life's most precious milestones to finding that perfect expression of elegance, discover the Michael Spiers difference – a legacy of luxury, trust, and family. #MichaelSpiersLegacy #FineJewellery #LuxuryWatches