Brand Tone

professional, informative, and expert

Brand Values

• •Quality
• •Expertise
• •Reliability
• •Customer Satisfaction/Support
• •Innovation
• •Heritage/Trust
• •Australian Focus

Best Practices

• •Prioritize clarity and accuracy: Ensure all descriptions, specifications, and advice are precise and easy to understand.
• •Emphasize solutions and benefits: Explain how products solve customer problems, focusing on reliability, safety, and enhanced connectivity.
• •Maintain a helpful, expert voice: Reflect deep product knowledge and a genuine desire to help customers make informed decisions.
• •Showcase heritage and trust: Weave in the brand's long-standing experience and family-owned nature to build trust.
• •Consistent visual and textual language: Ensure the tone in text is matched by professional, high-quality imagery across all platforms.

Social Perception

knowledgeable and specialist retailer, credible provider of communication solutions

Copy Examples

• •Ensure uninterrupted connectivity on your next adventure. Our Starlink Mini MEQ Mount is engineered for robust performance and easy setup.
• •Boost your signal, not your frustration. Michaels Electronics provides expert advice and installation for Cel-Fi repeater systems.
• •Choosing the right UHF radio is crucial for safety and communication in remote areas. Our team offers expert guidance on GME and Uniden.
• •For 45 years, Michaels Electronics has been the trusted name in communication solutions. We're more than just a store; we're your partners in connectivity.
• •Gear up for your next journey with Michaels Electronics. This month, receive a complimentary [Relevant Small Accessory] with any purchase over $X.