Tono de Marca

The brand's tone is consistently direct, results-oriented, and authoritative. It's characterized by a "no-BS" approach, offering transparent, practical, and unfiltered advice. The tone is confident and expert, stemming from proven personal success, yet also motivational and aspirational, showcasing a successful lifestyle. It also fosters a sense of community among entrepreneurs.

Valores de Marca

• •Authenticity and Transparency
• •Proven Results
• •Strategic Thinking over Shortcuts
• •Global Mindset
• •Mentorship and Knowledge Sharing

Mejores Prácticas

• •Lead with "No BS": Ensure all copy is direct, honest, and free of hype. Use phrases like "real talk," "no-BS," and "honest consulting" to reinforce the core value of transparency.
• •Quantify Success: Always anchor claims in specific, tangible results. Use numbers and figures like "7-figure seller," "sales in 13 countries," and "double the price" to build credibility and appeal to a results-oriented audience.
• •Frame Advice from Experience: Position all content as lessons learned from direct personal experience, including both successes and failures. Phrases like "My first two ventures failed..." or "The first mistake I made was..." make the brand more relatable and trustworthy.
• •Emphasize a Global Perspective: Consistently integrate themes of international expansion. Highlight opportunities in less-saturated markets like Japan or the UAE to differentiate the brand from US-centric coaches.
• •Maintain a Confident, Authoritative Voice: The tone should be that of a mentor, not just a friend. Use clear, declarative statements. The copy should guide and instruct, positioning the brand as the expert with the definitive roadmap to success.

Percepción Social

Michael Rosenfeld is perceived as a credible and experienced Amazon FBA expert and a legitimate authority in the space, reinforced by features in industry podcasts and trusted partnerships. His narrative of overcoming initial failures to build a multi-brand, international business adds authenticity and relatability. He is seen as a valuable resource due to his willingness to share specific, detailed advice, and as a community builder through initiatives like the MAD Conference.

Ejemplos de Copy

• •Stop Burning Cash on PPC. Start Building a Real Amazon Asset. I built multiple 7-figure Amazon brands without relying on ads. It's not magic, it's strategy. I'll teach you the "no-BS" approach to global scaling that focuses on what actually moves the needle: product quality, market expansion, and long-term dominance. Ready for real growth? Let's talk.
• •Your 7-Figure Amazon Roadmap (The part other "gurus" won't tell you)
• •Go Global. Ditch the Competition. Scale to 7 Figures. Honest, one-on-one Amazon FBA coaching from a seller who has actually done it. No theory, just proven strategy.
• •Your Amazon business is thinking too small. While everyone fights over 5% margins in the US, we're capturing entire markets in Japan and the EU. The opportunity is massive, but the path is specific. Don't guess. Ask me how. #AmazonFBA #Ecommerce #GlobalSeller #NoBS
• •Amazon Japan: My 11-Month Suspension & How I Turned It Into a 7-Figure Market