Tono de Marca

Passionate, reflective, and professional, articulate and thoughtful. It speaks to a deep connection with the natural world and the artistic process, using words like "inspiration," "journey," "experimentation," and "moods." Also educational when sharing knowledge.

Valores de Marca

• •Connection to Nature
• •Quality and Longevity
• •Emotional Expression
• •Artistic Evolution
• •Accessibility and Education

Mejores Prácticas

• •Lead with Passion, Follow with Professionalism: Always start with the emotive, inspirational, and nature-based aspects of the art before detailing the professional elements like materials, dimensions, and archival quality.
• •Use Reflective and Sensory Language: Incorporate words like "memory," "mood," "atmosphere," "journey," and "feeling" to maintain the brand's introspective and emotional tone.
• •Emphasize the "Why" Behind the "What": Don't just describe a painting. Explain its inspiration—the place, the moment, the idea—to connect with the audience on a deeper level, as seen in his existing artist statements.
• •Highlight Quality as a Core Value: In product descriptions and bios, consistently mention the use of high-quality, professional, or archival materials to reinforce the value of longevity and investment.
• •Maintain an Approachable, Educational Voice: When discussing workshops or the artistic process, write in a clear, encouraging, and generous manner. Frame it as sharing a passion, not just teaching a skill, to reflect the positive perception of him as a person and teacher.

Percepción Social

Michael Hemming is perceived as a talented, respected, developing, and approachable artist. Clients praise his excellent use of color, technique, and ability to evoke wonder, seeing his work as a worthwhile investment. He is also considered a 'thoroughly lovely man' who is genuine and inspiring as a teacher, generously sharing his knowledge.

Ejemplos de Copy

• •The Colour of Memory. The Shape of the Coast. Original abstract paintings by Dorset artist Michael Hemming. Explore works inspired by the raw beauty of the English landscape, crafted to last for generations.
• •Echoes of the Purbeck Way: This piece is a conversation between memory and landscape. Built with layers of professional-grade oils on a cradled panel, it captures not just the sight, but the feeling of a windswept walk along the Dorset coast. Structural lines guide the eye through a composition of rich, earthy tones and sudden, vibrant contrasts, evoking the very atmosphere of the place. A testament to enduring quality and emotional expression.
• •New from the studio: The Harbour Series. Dear art lover, I'm thrilled to share my latest collection, 'The Harbour Series.' These paintings are a deep dive into the dynamic interplay of light, water, and structure I've observed in the coastal towns of the Southwest. Each piece is a journey of experimentation, an attempt to translate a fleeting moment into a lasting impression. I invite you to view the collection and find the piece that speaks to you.
• •It's all in the layers. Each painting begins with a mark, an idea pulled from the real world, and evolves. Through colour, texture, and bold lines, a story unfolds. This is a glimpse into the process—the journey is just as important as the destination.
• •Experience the Abstract Landscape. You're invited to Michael Hemming's upcoming exhibition at The Gallery Upstairs. Discover a powerful collection of new abstract and semi-abstract works that interpret the beauty and fragility of our natural world. Meet the artist and explore the inspiration behind his acclaimed paintings. June 13th - 18th.