Brand Tone

Warm & Nostalgic, Artisanal & Passionate, Trustworthy & Authentic, Gentle & Affectionate

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Uniqueness & Individuality
• •Emotional Connection & Cherished Memories
• •Sustainability & Ethical Practices

Best Practices

• •Emphasize Heritage & Craftsmanship: Always weave in the "handmade in England," "family-run," and "quality materials" aspects in your descriptions and stories. This reinforces authenticity and luxury.
• •Use Warm, Evocative Language: Words like "cherished," "companion," "timeless," "heartfelt," "magic," and "love" resonate with the brand's emotional appeal.
• •Tell Individual Bear Stories (even if brief): Highlight what makes each bear or collection unique. Give them character. This aligns with the "individuality" value.
• •Focus on Longevity & Timelessness: Position the bears as lifelong friends and future heirlooms, not just fleeting toys. This speaks to their quality and the emotional investment customers make.
• •Maintain Visual Consistency: Ensure photography and videography align with the warm, nostalgic, and high-quality feel of the brand. The visual tone should complement the written copy.

Social Perception

High-Quality & Luxurious, Cherished Collectibles & Gifts, Authentically British, Trustworthy & Reputable

Copy Examples

• •Headline: A Canterbury Bear: Crafted by Hand, Cherished for a Lifetime. Body: More than just a teddy, it's a handcrafted friend made with love in the heart of England. Discover the timeless magic of a Canterbury Bear, a companion for today's adventures and tomorrow's memories.
• •Headline: The Art of the Hug: Meet Your Perfect Canterbury Bear. Body: Each stitch tells a story of tradition, quality, and unwavering dedication. Our family has been bringing these unique characters to life for over 40 years, ensuring a gift that’s as special as the person receiving it.
• •Headline: Uniquely Yours: The Canterbury Bear Difference. Body: No two Canterbury Bears are ever quite the same. Handcrafted with the finest materials and generations of expertise, each bear carries its own distinct charm and personality, ready to become a treasured part of your family.
• •Headline: More Than a Gift, It's an Heirloom. Body: Give a gift that whispers tales of English heritage and enduring affection. A Canterbury Bear isn't just for now; it's a beautifully made keepsake to be passed down through generations, gathering love along the way.
• •Headline: Feel the Love in Every Fibre. Body: From the historic city of Canterbury to your arms, our bears are a testament to British craftsmanship and the passion of our skilled artisans. Experience the warmth and quality that makes a Canterbury Bear truly unforgettable.