Brand Tone

Professional & Experienced, Friendly & Approachable, Creative & Artistic, Passionate & Personal, Storytelling

Brand Values

• •Quality & Excellence
• •Client Experience & Satisfaction
• •Capturing Memories
• •Creativity & Uniqueness
• •Personal Connection
• •Love

Best Practices

• •Emphasize the "Husband & Wife Team" Aspect: Consistently highlight the personal, caring dynamic that Michael and Joannie bring. Use "we," "us," and "our" to reinforce this partnership and their direct involvement. This builds on their stated value of loving what they do and working together.
• •Balance Professionalism with Warmth: While showcasing awards, experience, and technical skill (like light painting), always infuse the copy with friendly, approachable, and reassuring language. Testimonials often mention how fun and easy they are to work with.
• •Showcase Client Joy and Stories: Use language that reflects the emotions they capture – joy, love, excitement, tenderness. Share snippets of client experiences (with permission) or focus on the storytelling aspect of their photography, as seen in their "MAI Capture Stories."
• •Highlight Uniqueness without Arrogance: When mentioning their exclusive light painting services, frame it as a special, magical offering that enhances the client's unique day, rather than just a technical feat.
• •Maintain a Tone of Reassurance and Trust: Many clients are looking for reliability and a stress-free experience, especially for weddings. Use confident, calming language that conveys their experience and ability to handle any situation, ensuring clients that their precious memories are in safe, expert hands.

Social Perception

Highly Recommended & Trusted, Experts in Wedding Photography, Artistic & Talented, Personable & Fun to Work With, Flexible & Accommodating

Copy Examples

• •Headline: More Than Just Photos, They're Your Forever Story. Body: For over 35 years, Michael and Joannie Anderson have been lovingly capturing life's most precious moments. As Minnesota's award-winning husband-and-wife photography team, we blend artistry with a personal touch to make your wedding day unforgettable. Let us tell your love story. Call to Action: Discover the Michael Anderson Imagery Difference.
• •Headline: Experience the Magic: The World's Only Light Painting Wedding Photographers. Body: Imagine a wedding photo unlike any other – a breathtaking masterpiece painted with light, exclusively by Michael & Joannie. We bring a unique artistic flair to your special day, creating images that are as unique as your love. Call to Action: Book Your Magical Wedding Photography Today!
• •Headline: Relax, Enjoy, We've Got This. Your Wedding Day, Beautifully Captured. Body: Feeling overwhelmed? With Michael Anderson Imagery, you can breathe easy. Our clients say it’s like having your best friends as your photographers – if your friends had decades of experience and a knack for making everything fun and seamless! We focus on the details, so you can focus on your joy. Call to Action: Get a Quote for Stress-Free Wedding Photography.
• •Headline: From "Yes!" to "I Do," and Every Cherished Moment After. Body: Michael Anderson Imagery isn't just about wedding photos. We're here for all of life's milestones: engagements, family portraits, senior pictures, and more. Trust our experienced eyes and caring approach to preserve your family's legacy. Call to Action: Let's Capture Your Next Chapter.
• •Headline: Award-Winning Photography, Heartfelt Service. Body: Eleven-time "Best of The Knot Weddings" winners and Hall of Fame inductees – the awards speak to our quality, but our clients speak to our heart. Michael and Joannie Anderson are dedicated to providing stunning images and a joyful experience from start to finish. Call to Action: See Why Minnesota Trusts Michael Anderson Imagery.