Tono de Marca

confident, aspirational, and minimalist

Valores de Marca

• •Accessible Luxury
• •Bold Design
• •Quality & Craftsmanship
• •Customer-Centricity
• •European Style

Mejores Prácticas

• •Consistently mention "Designed in Amsterdam" in bios, ad copy, and product stories to evoke quality and European chic.
• •Always reinforce the core message of accessible luxury by bridging premium quality with fair prices in every piece of copy.
• •Use confident and minimalist language, sticking to short, declarative sentences that are as clean and bold as the product designs.
• •Focus on the feeling and benefits the sunglasses provide (confidence, style) rather than just listing features.
• •Proactively address the name confusion in FAQ and "About Us" sections with a clear, confident statement about the brand's true focus.

Percepción Social

The public perception is underdeveloped and somewhat precarious. For customers, the brand is perceived as a source for stylish, trendy sunglasses that appear more expensive than they are. For the general public, the brand name causes confusion, leading to irrelevant search results and distrust due to 'scam checker' results. It is seen more as a direct-to-consumer e-commerce store than an established fashion label.

Ejemplos de Copy

• •ICONIC FRAMES. ATTAINABLE PRICES. Discover sunglasses designed in Amsterdam to make a statement. Your new look is waiting.
• •Unmistakably bold. The 'Authentic' frame isn just an accessory; it's a signature. Crafted for every moment that defines you. #MicelareEyewear #DesignedInAmsterdam #LuxuryForAll
• •Stop Overpaying for Luxury Sunglasses. Micelare NL delivers head-turning, premium eyewear designed in the heart of Amsterdam. With polarized UV400 lenses and a 365-day warranty, you get iconic style and quality that lasts. Shop the collection now and get free shipping.
• •Elegance is an attitude. The Prestige collection embodies sophistication with its clean lines and refined details. Featuring feather-light construction and advanced anti-scratch lenses, these frames offer all-day comfort without sacrificing an ounce of style. Elevate your everyday.
• •Your Second Look Is Waiting. Still thinking about it? The frames you loved are back in the spotlight. Complete your order and redefine your style with Micelare.