Brand Tone

Passionate & Enthusiastic, Approachable & Welcoming, Quality-Focused & Artisanal, Educational & Helpful, Community-Oriented

Brand Values

• •Quality
• •Passion
• •Customer Experience
• •Accessibility & Education
• •Community
• •Sustainability
• •Innovation

Best Practices

• •Embrace Mi Casa (My Home): Consistently use language that evokes warmth, comfort, and a welcoming atmosphere. Think of addressing a friend or a guest in your home.
• •Highlight the Passion: Let the genuine love for coffee shine through. Use enthusiastic and evocative language when describing products and the coffee experience.
• •Focus on Quality & Craftsmanship: Emphasize terms like premium, small-batch roasted, artisanal, and detail the unique flavor notes to reinforce the high-quality nature of the coffee.
• •Educate and Empower: Frame content in a way that helps customers learn and feel more confident in their brewing abilities. Avoid overly technical jargon unless explained clearly.
• •Foster Connection: Use inclusive language (we, us, your) and encourage interaction to build a sense of community around the brand. Regularly feature user-generated content if possible (with permission) to strengthen this.

Social Perception

Highly Positive, Trusted Supplier, Value for Money, Elevates the Coffee Experience

Copy Examples

• •Headline: Your Home. Your Coffee. Your Perfect Brew. Body: At Mi Casa Coffee, we believe exceptional coffee is a journey, not just a drink. From our small-batch roasted beans to our passion for sharing the art of brewing, we're here to help you discover the rich flavours and meaningful connections that a great cup of coffee brings. Welcome to your home for great coffee. (Tone: Welcoming, Quality-Focused, Passionate)
• •Headline: Taste the Passion in Every Sip. Body: Born from a deep love for coffee, Mi Casa offers premium beans and grounds crafted to perfection. Experience the irresistible aroma and harmonious balance that turns your daily coffee into a luxurious ritual. It’s more than coffee; it’s an invitation to savour the moment. (Tone: Passionate, Quality-Focused, Experiential)
• •Headline: Brew Like a Barista, Right in Your Casa. Body: Unlock the secrets to a truly satisfying cup with Mi Casa Coffee. Our Learn section is packed with tips, from mastering pour-over to perfecting your espresso. Plus, our exceptional beans and biodegradable capsules ensure quality and sustainability go hand-in-hand. Let's brew something beautiful together. (Tone: Educational, Approachable, Empowering)
• •Headline: From Our Roastery to Your Ritual: Coffee That Connects. Body: We meticulously source and small-batch roast our beans, aiming for that perfect harmony of boldness and smoothness. Because we know great coffee does more than awaken your senses – it brings people together. Discover your next favourite blend with Mi Casa. (Tone: Artisanal, Community-Oriented, Quality-Focused)
• •Headline: Join the Mi Casa Coffee Family! Body: Follow us on [Facebook Link] and [Instagram Link] for your daily dose of coffee inspiration, brewing tips, exclusive promotions, and a peek into our passion for the perfect cup! Share your #MiCasaCoffee moments with our growing community. (Tone: Community-Oriented, Engaging, Welcoming)