Brand Tone

whimsical, caring, and trustworthy

Brand Values

• •Imagination and Creativity
• •Quality and Safety
• •Family-Centricity
• •Environmental Responsibility
• •Customer Delight

Best Practices

• •Use Storytelling: Weave the brand's family-run origin story into the copy. Talk about Christina and Michael's journey. This builds authenticity and an emotional connection that larger, faceless corporations can't replicate.
• •Emphasize the 'Why,' Not Just the 'What': Instead of just selling 'wall stickers,' sell 'a magical world,' 'a backdrop for imagination,' or 'moments that stick.' Focus on the benefit for the child's development and the parent's desire to create a special environment.
• •Highlight Safety and Quality with Simple Language: Continue using clear, reassuring terms like 'PVC-free,' 'non-toxic,' 'kid-safe,' and 'planet-kind materials.' This directly addresses a primary concern for parents.
• •Incorporate Social Proof: Leverage glowing customer testimonials in ads, on product pages, and across social media. Phrases like 'REAL ROOMS. REAL VOICES' are powerful. Using quotes that mention the 'hand-painted look' reinforces a key product benefit.
• •Maintain a Consistent, Gentle Voice: Ensure all copy—from the website to social media captions and customer service emails—reflects the brand's caring, whimsical, and trustworthy tone. Avoid overly corporate or aggressive sales language. Keep it warm, personal, and magical.

Social Perception

The public perception of MICA-MICA is overwhelmingly positive. Customers frequently praise high quality, beautiful designs, ease of application, and excellent customer experience, often noting the 'hand-painted look' and the brand's dedication.

Copy Examples

• •From a simple wall to a safari dream! We love seeing how you bring the magic of MICA-MICA into your homes. ✨ Thank you, [@parent_handle], for sharing this beautiful space. Our fabric decals are made to spark these little adventures. Create your own magical world—link in bio. #MicaMicaNursery #WallDecals #KidsRoomDecor
• •Wall stickers kids love. Parents trust. And friends will think they're painted.
• •Let their imagination run wild in a forest filled with friendly bears and magical trees. Each sticker is crafted from our premium, PVC-free fabric, so they feel soft to the touch and look just like a painting on the wall. Made with love in our German studio, these decals are non-toxic, repositionable, and perfect for creating a cozy, enchanted space for your little explorer to grow and dream.
• •Psst... A 10% treat to create their dream room!
• •Transform Your Nursery in Minutes. Safe, Non-Toxic Wall Stickers That Look Hand-Painted. Shop Now.