Brand Tone

Empowering, Positive, Inclusive, Understanding, Authentic, Customer-Focused, Quality-Conscious, Timeless, Friendly, Approachable

Brand Values

• •Empowerment
• •Inclusivity & Representation
• •Quality & Durability
• •Customer-Centricity
• •Authenticity
• •Style & Comfort
• •Ethical Considerations

Best Practices

• •Always Speak from Empowerment
• •Emphasize Quality and Longevity
• •Be Authentic and Relatable
• •Maintain an Inclusive and Positive Voice
• •Create a "Voice and Tone" Style Guide

Social Perception

Trusted, Respected, Provider of Solutions, Community-Oriented, High Quality, Positive Shopping Experience

Copy Examples

• •✨ Step into your power with our new [Product Name]! ✨ Designed with your beautiful curves in mind, crafted from luxurious, breathable fabric for all-day comfort and confidence. Because you deserve fashion that fits, flatters, and feels fantastic. Tap to shop and embrace your MIB style! #MIBClothing #PlusSizeFashion #EmpoweredStyle #RealFitRealComfort
• •Remember when fashion forgot about fit and quality? So do we. That's why MIB Clothing, the original team from Making it Big, is back! We’re dedicated to empowering plus-size women with timeless, beautifully made pieces you’ll love for years. Experience the difference quality craftsmanship and a true understanding of your shape can make. Discover your forever favorites today. #MakingItBigAgain #PlusSizeConfidence #QualityFashion #TimelessStyle
• •A Treat for Our MIB Tribe: Your Exclusive [Discount]% Off Starts Now! You asked, we listened! As a thank you to our amazing community, enjoy [Discount]% off your favorite styles. At MIB Clothing, we believe in celebrating you – with fashion that's as comfortable, stylish, and unique as you are. Find pieces that make you feel incredible. #MIBCommunity #PlusSizeDeals #FashionThatEmpowers
• •Real Fit for Real Women. Discover MIB Clothing: Designed exclusively for plus sizes 3X-8X, tested on true plus-size models. Quality you can feel, style you'll love. #MIBTrueFit #PlusSizePerfection
• •Looking for the perfect plus-size tunic that’s both elegant and easy to wear? Our [Product Name] in [Fabric Type] offers a flattering drape and all-day comfort. Pair it with our stretch twill pants for a chic, effortless look. Shop sustainable style that celebrates you! #MIBClothing #PlusSizeStyleTips #ComfortAndStyle #EthicalFashion #FlatteringFit