Brand Tone

Practical-Aspirational, Friendly, and Trustworthy.

Brand Values

• •Practicality & Organization
• •Accessible Style
• •Ethical & Conscious Production
• •Founder-Led Authenticity
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always start with the problem Mia Tui solves—disorganization and the search for a practical, stylish bag. Frame every product as a solution.
• •Balance "Practical" and "Stylish": Never mention one without the other. Use words like "clever," "thoughtful," and "organized" alongside "chic," "stylish," and "beautiful."
• •Tell the Founder's Story: Weave Charlotte's story and the brand's origin into the B2B narrative. It builds authenticity and trust with potential retail partners.
• •Leverage Social Proof: Consistently reference the high volume of positive customer reviews and "customer favourite" status. For a retailer, proven demand reduces risk.
• •Speak Partner-to-Partner: Use collaborative language. Words like "partner," "join us," and "grow together" position the relationship as a mutual success story, not just a simple supplier transaction.

Social Perception

Mia Tui is overwhelmingly perceived as a beloved, reliable, and "clever" brand by its target audience. It has a loyal following, particularly among women over 40, and is highly recommended within travel and cruise communities. The brand is seen as a small business success story that offers a high-quality, thoughtful product at a reasonable price point. This positive consumer perception directly benefits the B2B side, as potential stockists can be confident they are investing in a product with a proven market and a strong, positive reputation.

Copy Examples

• •Stock the Handbag Brand She Already Loves. Partner with Mia Tui and offer your customers the perfect blend of style and organization they've been searching for.
• •A Proven Seller: Why Mia Tui is a must-have for your store.
• •The Jennie Travel Bag: More than just a bag, it's a travel solution. Featuring our signature bright lining, multiple pockets, and a clever sleeve to slot over suitcase handles, the Jennie is designed for the modern traveller. Made with premium vegan leather, it’s a top-rated customer favourite.
• •Looking for a brand that resonates with your customers and reflects your commitment to quality? Mia Tui was founded on the idea that busy women deserve better bags. Our ethical production and practical design have earned us over 37,000 five-star reviews. Let's grow together. #MiaTuiTrade #B2B #RetailPartnership #VeganHandbags
• •Become a Stockist Today & Bring the Mia Tui Difference to Your Customers.