Brand Tone

Aspirational, Chic, and Community-Focused

Brand Values

• •Connection to Barcelona
• •Female Empowerment & Community
• •Effortless Style
• •Quality & Exclusivity

Best Practices

• •Always infuse the copy with the spirit of Barcelona and the Mediterranean. Use words like "sun-drenched," "coastal," "vibrant," and "breeze." This unique geographical identity is a key differentiator.
• •Continue using terms of endearment like "bonita" and consistently promote the #miaragirls hashtag. Frame customers as members of an exclusive, stylish club to foster loyalty and engagement.
• •While the lifestyle is aspirational, the tone should remain accessible. Emphasize that "effortless style" is achievable. Focus on how the clothes make the customer feel", confident, elegant, and ready for anything.
• •Instead of just saying "high quality," explain the benefits. For jewelry, use phrases like "Waterproof, sweat-proof, life-proof" and "Crafted from durable stainless steel," which communicates value and longevity.
• •While the format changes (e.g., TikTok is more casual than email), the core tone should not. The Miara BCN woman is chic and empowered whether she is in a 10-second video or reading a product description. The voice should always be confident, stylish, and welcoming.

Social Perception

Miara BCN is perceived as a style authority and a community-oriented brand. Its social perception is largely shaped and controlled by its own curated content and influencer marketing, due to a limited presence of widespread third-party reviews.

Copy Examples

• •Some dresses aren't just worn, they're lived in. Our new Elena dress is for sun-drenched afternoons and evenings that never end. Effortless, elegant, and inspired by the Barcelona breeze. Tap to make her yours. #miaragirls #barcelonastyle #summerdress
• •Your Mediterranean Summer Awaits. Discover exclusive designs born in Barcelona. Quality pieces for the modern woman.
• •Dress for the Destination. From the streets of Barcelona to your next great adventure. Miara BCN offers timeless, chic fashion for women who explore the world in style. Shop our new arrivals and find your perfect travel look. Free shipping on orders over 100.
• •This is your sign to get the Sofia set ✨ The perfect look for your next party or sunset drinks! #grwm #outfitinspo #miarabcn #barcelonafashion #europeansummer
• •Bonita, your everyday elegance is here. Meet our new collection of stainless steel jewelry. Waterproof, life-proof, and designed to make you shine. Discover the pieces you'll never want to take off.