Brand Tone

Playful, Empowering, and Educational

Brand Values

• •Sexual Wellness & Pleasure
• •Self-Discovery & Exploration
• •Openness & Normalization
• •Quality & Trust
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document miaoh.es's specific tone (Playful, Empowering, Educational), key vocabulary (e.g., "erotic garden," "cultivate," "bloom," "explore"), and a "do's and don'ts" list for communication. This ensures anyone writing for the brand understands the desired style.
• •Know Your Audience: Tailor the playful and educational aspects to resonate with individuals curious about or actively seeking to enhance their sexual wellness. Avoid overly technical jargon unless explaining specific product benefits clearly.
• •Embrace the "Erotic Garden" Metaphor: Consistently weave this unique brand concept into copy where appropriate. It allows for playful yet sophisticated language around sensitive topics.
• •Focus on Benefits and Empowerment: Frame product descriptions and content around how they help the user feel more confident, knowledgeable, and in touch with their pleasure, rather than just listing features.
• •Maintain Positivity and Inclusivity: Ensure all copy is welcoming, non-judgmental, and speaks to a diverse audience interested in sexual exploration and well-being. Use gender-neutral language where possible and celebrate all forms of pleasure.

Social Perception

The social perception of miaoh.es, gathered from their social media and website, seems to be that of a modern, approachable, and positive brand in the adult product space.

Copy Examples

• •Headline (Website Banner): "Cultivate Your Desires. Welcome to Miaoh, Your Erotic Garden." Body: Explore a world of pleasure and self-discovery. At Miaoh, we believe that everyone deserves a blooming sex life. Find the perfect tools and inspiration to nurture your inner erotic garden.
• •Instagram Post (Product Focused): Image: Aesthetically pleasing flat-lay of a new lubricant. Caption: "Slide into sensational. ✨ Our new [Product Name] lubricant is here to make your intimate moments even smoother and more exhilarating. Made with body-loving ingredients because your pleasure deserves the best. Ready to explore new sensations? #Miaoh #JardinErotico #SexualWellness #PleasurePositive"
• •Facebook Ad (Educational Angle): Headline: "Unlock Deeper Connections. It Starts with You." Body: Understanding your own desires is the first step to incredible intimacy. Miaoh offers more than just products; we offer pathways to explore, learn, and grow your sexual confidence. Visit miaoh.es – your journey to self-love and shared pleasure begins.
• •Product Description Snippet (Empowering): "The [Product Name] vibrator isn't just a toy; it's an invitation. An invitation to explore what makes you unique, to own your pleasure, and to write your own rules in the bedroom. Dare to discover?"
• •Email Newsletter Subject (Playful & Curious): "Psst... Your Erotic Garden Needs a Little Tending 😉" Body Teaser: "Ready for some fresh blooms in your pleasure routine? We've got new arrivals and expert tips to help your desires flourish this season..."