Brand Tone

Proud & Passionate, Vibrant & Energetic, Approachable & Inclusive, Stylish & Confident, Conscious & Caring

Brand Values

• •City Pride
• •Community
• •Sustainability & Responsibility
• •Quality & Comfort
• •Authenticity
• •Style & Self-Expression

Best Practices

• •Consistently use language that reflects Miami's vibrancy, energy, diversity, and cultural richness. Think 'sun-drenched,' 'vibrant,' 'bold,' 'rhythm,' 'magic'.
• •Let the genuine love for Miami shine through in every communication. Use enthusiastic and affirmative language.
• •Frame messaging around inclusivity and the shared identity of being 'Miami.' Encourage interaction and share user-generated content that aligns with the brand.
• •When talking about products, weave in the aspects of comfort, durability, and the use of sustainable materials like organic cotton, linking it back to caring for Miami.
• •Ensure that all imagery and visual content align with the bright, stylish, and authentic feel of Miami, complementing the written copy.

Social Perception

Positive Customer Feedback, Strong Miami Connection, Community-Oriented, Trendy & Desirable

Copy Examples

• •Headline: I AM MIAMI. More Than a City, It's Who You Are. Body: Wear your heart on your sleeve and the soul of the 305 in every thread. Our latest collection is crafted for comfort, designed for the vibrant Miami life, and made with love for the city we call home. Shop now and show your pride. #IAMMIAMI
• •Social Media Post: Sun-kissed streets, art deco dreams, and that undeniable energy. That's our Miami. That's you. Our new organic cotton tees are as soft as a beach breeze and as bold as Ocean Drive. Grab yours and carry the Magic City with you. [Link] #MiamiVibes #SustainableStyle
• •Product Description Snippet (for a hoodie): Feel the warmth of the Miami sun, even on a breezy night. Our [Product Name] Hoodie isn't just a piece of clothing; it's a hug from the city. Made with premium, eco-conscious fabric, because we love our city as much as you do. #MiamiComfort #EcoChic
• •Email Subject Line: You Are Miami. Dress Like It. Email Body Snippet: From Wynwood walls to South Beach waves, your style tells a story. Let I AM MIAMI be a part of it. Discover apparel that’s as authentic and full of life as you are. Plus, every purchase helps keep our beautiful Miami green. #MiamiProud #ShopLocalSustainably
• •Ad Copy: Don't just visit Miami. Be Miami. Our apparel captures the spirit, the art, the passion of the 305. Effortlessly cool, undeniably you. Click to explore the collection that says it all. #WearYourCity #IAMMIAMIStyle