Brand Tone

Playful & Cheeky, Educational & Scientific, Aspirational & Lifestyle-Oriented, Conscious & Ethical, Empowering & Confident, Community-Centric & Welcoming

Brand Values

• •Effectiveness & Results-Driven
• •Clean & Natural Ingredients
• •Sustainability & Eco-Consciousness
• •Science-Backed Formulas
• •Cruelty-Free & Vegan
• •Transparency
• •Self-Care & Wellness
• •Giving Back
• •Women-Owned & Operated

Best Practices

• •Embrace the "Science Meets Beach" Persona: Consistently blend informative, science-backed explanations with a relaxed, sunny, and sometimes cheeky Miami vibe. Use language that is both intelligent and accessible.
• •Prioritize Value-Driven Storytelling: Weave the brand's core values (clean, sustainable, effective, cruelty-free, women-owned) into product descriptions, social media posts, and all communications. Share the "why" behind the brand.
• •Maintain an Uplifting and Empowering Voice: Focus on solutions, confidence, and the joy of self-care. Avoid fear-mongering or overly clinical language. Celebrate natural beauty and well-being.
• •Be Transparent and Authentic: Clearly communicate about ingredients (both what's in and what's left out, like the "Never Gonna Happen" list), sourcing, and production processes. Acknowledge the brand's journey and the founder's story.
• •Keep it Visually and Tonally Cohesive: Ensure that the language used aligns with the brand's visual aesthetic (beachy, natural, vibrant, Art Deco influences). Use a consistent vocabulary that reflects the brand’s personality across all platforms.

Social Perception

Trusted & Effective, Eco-Friendly & Ethical, Authentic & Passion-Driven, Aspirational yet Approachable, Innovative, Responsive

Copy Examples

• •Headline: Dive into Clean Beauty. Your Skin Will Thank You. Body: Ready for that post-beach glow, without the harsh chemicals? Our marine scientist-formulated skincare blends potent plant botanicals with eco-conscious practices. Restore your skin's natural radiance, reef-safe and always cruelty-free. #MiamiBeachBum #CleanBeautyThatWorks
• •Headline: Peace Out, Bum Bumps! Hello, Smooth. Body: Life’s too short for pesky bumps and irritation. Our cult-favorite Bum + Body Cream, born from a real-life skin story, uses the power of oregano and soothing plant extracts to calm, clear, and conquer. Get ready to bare it all with confidence! #BeachBumSmooth #RealResultsNaturally
• •Headline: Your Daily Dose of Miami Sunshine (and Science!). Body: More than just skincare, it's a ritual. Inspired by the vibrant Miami shores and backed by marine science, our petroleum-free formulas nourish your skin and protect our oceans. Made with love in the USA, packaged in PCR plastic, because we believe in beauty that gives back. #MBBLifestyle #EcoChicSkincare
• •Headline: From Lab to Beach: Skincare That Understands Your Skin's Ecosystem. Body: Your skin has its own delicate balance. Our founder, a marine scientist, crafts each formula to support your skin's microbiome with clean, ethically-sourced botanicals. Experience the difference that science-led, nature-powered care makes. #MicrobiomeFriendly #HealthySkinHappyYou
• •Headline: Join the Clean Wave. Feel Good, Inside & Out. Body: Making a splash with formulas that are as kind to your skin as they are to the planet. Vegan, Leaping Bunny Certified, and always transparent about what’s inside (and what’s not!). Discover self-care that aligns with your values. #MiamiBeachBumValues #SustainableSelfCare