Brand Tone

Creative & Artistic, Modern & Stylish, Confident & Passionate, Accessible & Direct, Inspirational & Evocative

Brand Values

• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Artistic Expression & Creativity
• •Accessibility to Art
• •Beauty & Timelessness
• •Connection
• •Persistency of Hope and Beauty / Making the World Better (Artist's Philosophy)

Best Practices

• •Emphasize Originality and Uniqueness: Consistently use words like "unique," "original," "one-of-a-kind," "hand-drawn," and "exclusive" to reinforce the distinctive nature of the products.
• •Maintain a Modern and Stylish Voice: Use contemporary language that reflects the modern aesthetic of the art. Avoid overly formal or dated phrasing. Keep descriptions crisp and visually evocative.
• •Showcase Passion and Artistic Integrity: Let the artist's passion for creation and commitment to quality shine through. Share insights into the artistic process or inspiration behind collections when appropriate, perhaps drawing from the artist's stated values of conveying hope and beauty.
• •Focus on the Transformative Power of Art: Highlight how the abstract pieces can enhance a space or personal style, evoke emotions, or serve as conversation starters. Use descriptive language that appeals to the senses and imagination.
• •Be Direct and Action-Oriented in Calls to Action: While the descriptive copy can be artistic and evocative, ensure calls to action are clear, concise, and guide the user effectively (e.g., "Shop Now," "Explore the Collection," "Discover Your Piece").

Social Perception

Positive Customer Feedback, Appreciation for Aesthetics, Seen as a Source for Unique Items, Association with Miami's Art Scene, The artist Adam M. Thompson ("AbstractMiami") presents himself as a dedicated artist focused on his craft and engaging with the art world through galleries.

Copy Examples

• •Headline: Beyond the Canvas: Wear Your Art. Body: Discover our new collection of abstract tees and sweatshirts at Miami Abstract. Each piece is a conversation starter, a unique design born from passion and creativity. Make a statement without saying a word. Shop now and bring art into your everyday. Call to Action: Explore Wearable Art
• •Headline: Transform Your Space with a Stroke of Uniqueness. Body: Your home is a reflection of you. Let Miami Abstract help you express it. Our curated abstract wall art, from vibrant canvases to soulful patterns, is designed to inspire and captivate. Find the piece that speaks to your soul. Call to Action: Discover Your Statement Piece
• •Headline: The Art of Individuality. Timeless Designs, Modern Edge. Body: At Miami Abstract, we believe in art that endures. Inspired by the dynamic spirit of Miami and a passion for authentic expression, our hand-drawn designs for home and fashion offer quality and beauty that transcends trends. Call to Action: Shop Original Abstract Art
• •Headline: More Than Decor. It's a Feeling. Body: Immerse your world in the evocative power of abstract art. From calming spiritual motifs to bold, energetic patterns, each Miami Abstract creation is crafted to add a layer of unique beauty and emotion to your life. What will your art say? Call to Action: Find Your Inspiration
• •Headline: Curated for the Art Lover in You. Body: Dive into the world of Miami Abstract, where unique, hand-drawn designs meet contemporary style. We connect passionate artists with discerning collectors and style enthusiasts like you. Elevate your collection, elevate your life. Call to Action: Browse the Collection