Brand Tone

Proud & Authentic, Casual & Streetwise, Humorous & Playful, Community-Oriented, Direct & Promotional

Brand Values

• •Local Identity & Heritage: Celebrating and promoting the unique culture, slang, and spirit of Miami (the "305").
• •Self-Expression: Providing apparel that allows individuals to showcase their connection and love for Miami.
• •Authenticity: Offering designs and slogans that resonate genuinely with Miami locals and those who appreciate its culture.
• •Connection & Belonging: Creating a sense of community among those who share a passion for Miami.

Best Practices

• •Develop a "Miami Speak" Lexicon: Create an internal guide of common Miami slang, phrases, and cultural references that align with the brand. Decide which terms are "on-brand" and how to use them authentically without overdoing it.
• •Stay Rooted in Local Culture: Regularly immerse the content team in Miami news, events, and social trends to keep the copy fresh, relevant, and genuinely connected to the city's pulse. Reference local spots or inside jokes where appropriate.
• •Embrace Visual Storytelling Consistency: Ensure that the photography and visual elements used alongside the copy reflect the same casual, vibrant, and authentic Miami street style. The tone of the images should match the tone of the words.
• •Engage Like a Local: When interacting on social media (comments, DMs), maintain the established brand voice. Be friendly, use relevant slang naturally, and show genuine appreciation for the Miami community.
• •Test and Listen: Pay attention to which types of copy and slang resonate most with the audience through engagement metrics and customer feedback. Be open to evolving the voice based on how the community responds, ensuring it always feels authentic.

Social Perception

The brand is likely perceived as a niche apparel store catering specifically to individuals with a strong connection to Miami. Customers probably see it as a way to express local pride and share in a collective Miami identity. The use of "305" is a strong signifier for those familiar with the area. The designs incorporating local slang (e.g., "Pero Like," "Depinga") would be particularly appealing to those who understand and use these terms, enhancing the sense of an "insider" brand. Given the focus on Shopify and social media, it's likely perceived as a modern, online-first brand. Without widespread independent reviews for this specific store, overall social perception is largely shaped by their own marketing and the general appeal of Miami-themed apparel. The success of similar "Miami 305" merchandise on other platforms suggests a positive market reception for this type of product.

Copy Examples

• •Headline: 305 Till I Die. Wear Your City. Body: It's more than an area code, it's a lifestyle. From Calle Ocho to South Beach, our gear is pure Miami. Grab your new favorite tee and let 'em know where you're from. #Miami305Shirts #RepresentThe305
• •Headline: Officially Unofficial Miami Gear. Body: You know the vibes. That cafecito hit different in a Miami 305 Shirt. Cop the realest Miami streetwear, fresh designs dropping weekly. Link in bio, dale!
• •Headline: Speak Fluent Miami? So Do Our Shirts. Body: From "IRL" to "Ñooo Que Barato!" – our new collection is straight outta Hialeah. If you get it, you get it. Shop the slang that defines us. #MiamiSlang #305Culture
• •Headline: Warning: May Cause Uncontrollable Miami Pride. Body: Side effects of rocking a Miami 305 Shirt include: randomly yelling "¡Dale!", craving a croqueta, and an undeniable urge to blast Celia Cruz. You've been warned. Shop now!
• •Headline: Don't Just Visit Miami. Live It. Breathe It. Wear It. Body: Whether you're a lifelong local or just got that 305 feeling in your soul, our shirts tell your Miami story. Find your design and show your city love. #MiamiVibes #MadeInMiami (Figuratively, mostly. We're based in Doral. Close enough, right? 😉)