Brand Tone

Authentic & Transparent, Friendly & Approachable, Passionate & Creative, Conscious & Responsible, Down-to-Earth & Humble

Brand Values

• •Ethics & Sustainability
• •Transparency
• •Creativity & Originality
• •Community Connection
• •Quality over Quantity
• •Giving Back

Best Practices

• •Stay True to Mia's Voice: All copy should sound like Mia is speaking directly to her audience – maintain her friendly, honest, and slightly quirky tone. Avoid overly corporate or impersonal language.
• •Highlight Ethics & Sustainability Naturally: Weave these values into product descriptions and brand storytelling rather than just listing them as features. Explain *why* these choices are made and what impact they have.
• •Embrace Transparency: Don't shy away from talking about the realities of a small business, including the "basement warehouse" or the reasons for pricing. This builds trust and reinforces authenticity.
• •Engage with the Community: Use language that acknowledges the audience's role and their connection to Mia. Refer to inside jokes or shared experiences where appropriate, making them feel part of the brand.
• •Keep it Visually Cohesive: While this is about copywriting, ensure the visual elements across platforms (website, social media) also reflect the brand's creative, down-to-earth, and often colorful aesthetic, which complements the written tone.

Social Perception

Positive Association with Mia Maples, Appreciation for Ethical Stance, Desire for Products, Price Sensitivity & Discussion, Generally Good Customer Service, Authenticity is Key, Some Criticism/Skepticism

Copy Examples

• •Product Launch (Sweatpants - M.Fraise): Cozy up in conscience. ✨ Our new [Sweatpant Name] isn't just incredibly soft (thanks, recycled cotton!), it's made right here in Canada with a whole lotta love and ethical practices. We poured our hearts into these, from design to sustainable sourcing, so you can feel good inside and out. Limited batch, because making things the right way takes time! #MFraise #EthicalComfort #MiaMaplesMarket
• •Instagram Story (Behind the Scenes): Packing day in the 'warehouse' (aka our basement! 😂) for the latest sticker drop! Stuart's on label duty, and I'm quality-checking every single sheet. It’s a small team, big love operation here. Thanks for keeping us busy! ❤️ #MiaMaplesMarket #SmallBusinessLife #BehindTheScenes
• •Product Description (Tote Bag): Meet your new go-to! Our 'Grandma Energy' tote is crafted from sturdy, 100% recycled cotton canvas – because cute can (and should!) be sustainable. Perfect for your market hauls, library books, or just carrying a bit of cozy wherever you go. Designed by Mia, packed by our little team! #SustainableStyle #RecycledGoodness #MiaMaples
• •Email Newsletter (Charity Update): You guys are amazing! ❤️ Thanks to your purchases from our recent 'Yard Sale,' we raised [Amount] for [Charity Name]! It means the world to us to be able to give back with your help. Little by little, we can make a difference. Stay tuned for our next collection (and maybe another giving-back surprise!). #CommunityLove #GivingBack #MiaMaplesMarket
• •Website "About Us" Snippet: From YouTube vlogs to your new favorite things! Mia Maples Market started with a simple idea: to create unique, joy-sparking goodies that are kind to the planet and the people who make them. We're a small, passionate team (hi, it's mostly Mia, her family, and friends!) doing our best to bring you ethically made treasures and a little bit of fun. Thanks for being part of our story. #MiaMaplesMarket #OurValues #SmallAndMighty