Brand Tone

Sophisticated & Elegant, Passionate & Adventurous, Craftsmanship-focused & Quality-conscious, Customer-Centric & Functional, Ethical & Sustainable (aspiring)

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Heritage & Passion
• •Individuality & Trendsetting
• •Sustainability
• •Integrity & Durability

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Miajee's tone (e.g., sophisticated, passionate, quality-driven, adventurous, elegant). Provide "do's and don'ts" for word choices and style.
• •Emphasize Storytelling: Weave in the brand's heritage, the founder's passion (especially the equestrian connection), and the stories behind the designs into product descriptions and marketing materials. This reinforces authenticity and connects with customers on an emotional level.
• •Focus on "Benefit-driven" Language rooted in Values: Instead of just listing features (e.g., "made of leather"), explain the benefit tied to a brand value (e.g., "Experience enduring quality with our full-grain leather, crafted for a lifetime of adventures").
• •Maintain a Lexicon of Brand Keywords: Consistently use terms associated with Miajee's identity, such as "handcrafted," "premium," "sustainable," "equestrian," "timeless," "artistry," "adventurous spirit," and "gracefully."
• •Ensure Consistency Across All Channels: Whether it's the website, product packaging, (future) social media posts, or customer service interactions, the tone should remain consistent. Regular internal reviews and training can help maintain this.

Social Perception

Positive for Product Quality and Design, Good Customer Service Indicators, Niche Appeal, Slightly Dispersed Identity Online

Copy Examples

• •Miajee's: Crafted for the Journey. Designed for Your Story. Discover timeless leather, born from passion.
• •Every stitch a testament to tradition, every fold an embrace of modern life. Carry more than just cards; carry a piece of artistry. #MiajeesLeather #HandcraftedLuxury #TimelessStyle
• •Feel the Freedom. Embrace the Ride. Miajee's equestrian leather – where passion meets unparalleled craftsmanship and enduring comfort.
• •Elevate Your Everyday | Exclusive Access to Miajee's Handcrafted Leather Event.
• •Adventure calls for a companion that’s as resilient and refined as you are. Our [Product Name] duffle, handcrafted from sustainably sourced full-grain leather, is designed not just to carry your essentials, but to journey with you, gracefully aging with every exploration.