Brand Tone

Vibrant, confident, and playful; aspirational yet accessible, encouraging self-expression. Positive and energetic.

Brand Values

• •Self-Expression
• •Joy and Vibrancy
• •Trend-Consciousness
• •Femininity

Best Practices

• •Lead with Visuals, Support with Words: The copy should complement the image, not overpower it. Use short, punchy, and evocative captions that enhance the mood of the photo or video.
• •Embrace the Language of Summer: Consistently use words associated with sun, joy, vacation, and vibrancy. Terms like "sun-kissed," "glowing," "vibrant," "shine," and "breezy" will reinforce the brand's core aesthetic.
• •Use an Energetic and Confident Voice: The copy should be upbeat and declarative. Use exclamation points where appropriate and write in an active voice to create a sense of excitement and confidence.
• •Highlight a Lifestyle, Not Just a Product: Frame the clothing as part of a desirable lifestyle. The copy should evoke a feeling—of being on vacation, of enjoying a perfect day out, of feeling effortlessly confident.
• •Engage with a Community-Centric Tone: Encourage user-generated content by asking followers to share their looks using a branded hashtag. Feature customers on the feed and in stories, and write captions that make them feel like part of an exclusive, stylish community.

Social Perception

Perceived as a stylish and desirable fashion brand, a go-to for trendy, 'Instagrammable' outfits perfect for vacations, summer days, and making a statement. Customers buy into the brand's promoted lifestyle and aesthetic.

Copy Examples

• •Live in color. Our Sol de Ipanema dress was made for days you want to feel as bright as the sun. #usemiaflo #summerstyle #dressesoftheday #goodvibesonly
• •On-screen text: Main character energy activated. Caption: Your new favorite bodysuit has arrived. Style the Summer Body with us for a look that’s ready for anything. #GRWM #fashiontiktok #outfitinspo #miaflo
• •Headline: Wear Your Sunshine. Sub-headline: Discover vibrant, trend-setting styles designed to make every day feel like summer. Button: Shop New Arrivals
• •Subject Line: Psst... Your closet called, it wants a pop of color. Body: Hi [Customer Name], Life's too short for boring clothes. From vibrant dresses that move with you to bodysuits that make a statement, our latest collection is all about bringing the joy back to your wardrobe. Find the piece that makes you feel like you. Ready to stand out? [Link to New Collection]
• •Card 1 (Image of a colorful set): Headline: Outfits as vibrant as you are. Card 2 (Image of a flowy dress): Headline: Effortless style for sunny days. Card 3 (Image of a chic bodysuit): Headline: The perfect piece for any plan. Primary Text: Stop blending in. Miaflô is here to inject your wardrobe with confidence and color. Discover our new collection of dresses, sets, and more. Free shipping on orders over €50! CTA: Shop Now