Brand Tone

Elegant, sophisticated, inspirational, aspirational, calm, and welcoming.

Brand Values

• •Elegance and Character
• •Attention to Detail
• •Creation of Unique Moments
• •Comfort and Style
• •Artistic Curation

Best Practices

• •Develop a Brand Vocabulary: Create and consistently use a list of on-brand words. For M.I.A Deco Shop, this includes words like: elegant, sublime, character, unique, refined, curated, transform, inspire, moment, and timeless.
• •Sell the Experience, Not Just the Product: Focus on the emotion and the lifestyle that the product enables. Instead of "Buy this cushion," write "Add a layer of comfort and style to your favorite armchair."
• •Use Evocative and Sensory Language: Describe how a product feels, the atmosphere it creates, or the scent it releases. For candles, talk about "a soothing glow" and "a delicate fragrance." For textiles, use words like "irresistible textures."
• •Maintain a Consistent Voice Across All Platforms: Whether writing a product description, an Instagram caption, or a customer service email, the tone should always be elegant, helpful, and sophisticated.
• •Tell a Story: Frame products within a larger narrative. A set of plates isn't just for eating; it's for "sublimating your daily dinners or grand occasions." Each piece contributes to the story of a well-loved and beautiful home.

Social Perception

Emerging and niche, perceived as a visually driven, boutique-style brand focused on curated aesthetics and quality over mass-market appeal.

Copy Examples

• •Invite tranquility into your home. Our Alexie scented candle is more than a fragrance; it's an atmosphere. Crafted to create moments of calm and elegance. Where will you find your moment of peace?
• •True elegance is found in the moments we share. Our Art of the Table collection combines timeless design and functionality to make every meal an occasion. Discover the pieces that will tell your story.
• •Your Home, Curated. Discover pieces that bring elegance, character, and life to every room.
• •Minimalist form meets organic texture. The Élise vase is designed not just to hold flowers, but to stand as a work of art in its own right. Its clean lines and subtle finish bring a touch of sophisticated character to any surface, with or without a bouquet. Every detail matters.
• •As the seasons change, so does our inspiration. This is the perfect moment to refresh your space with pieces that blend style and soul. For a limited time, enjoy up to 40% off selected items from our collections. Curate a home you love.