Brand Tone

Caring, supportive, practical, and reassuring, emphasizing safety, autonomy, and ease of use.

Brand Values

• •Safety & Security
• •Autonomy & Independence
• •Ease of Use & Practicality
• •Well-being & Comfort
• •Inclusivity

Best Practices

• •Focus on Benefits, Not Just Features: Highlight peace of mind, safety, and the positive impact of the products.
• •Be Consistent Across All Channels: Ensure the same caring, supportive, and practical tone is used on the website, social media posts, product descriptions, email communications, and any customer service interactions.
• •Use clear and simple language, avoiding technical jargon that might confuse elderly users.
• •Incorporate testimonials or stories from satisfied customers to build trust and credibility.
• •Always proofread content to ensure accuracy and professionalism.

Social Perception

A brand that empowers seniors through technology, promoting independence, safety, and well-being. A reliable and trustworthy source for age-related products.

Copy Examples

• •Mais segurança, mais autonomia e mais tranquilidade para quem você ama! (More safety, more autonomy, and more peace of mind for those you love!)
• •Porque tecnologia também é para idosos! (Because technology is also for the elderly!)
• •ENVIO EXPRESSO GRATUITO! (Free Express Shipping)
• •More than a cane, it's your trusted companion for greater freedom and security.
• •Your well-being is our priority.