Brand Tone

Artistic & Reflective, Ethical & Conscious, Personal & Passionate, Serene & Appreciative, Inclusive & Welcoming

Brand Values

• •Artistry & Craftsmanship
• •Sustainability & Responsibility
• •Heritage & Ancestry
• •Beauty in Imperfection & Storytelling
• •Connection & Meaning
• •Inclusivity & Compassion
• •Integrity & Transparency

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive words that appeal to emotion and sensory experience, reflecting the inner landscapes and unspoken languages inspiration. Think luminous, whispers, serenity, etched.
• •Highlight Ethical Foundations Consistently: Integrate keywords like recycled gold/metals, ethically sourced, sustainable, handcrafted, and responsibly sourced naturally into product descriptions, social media posts, and all communications. This reinforces a core brand pillar.
• •Weave in the Why: Connect pieces to their inspiration (nature, heritage, Kintsugi, Wabi Sabi) to give them depth and meaning beyond the physical object. Explain the philosophy.
• •Speak with Understated Elegance & Authenticity: Avoid overly aggressive sales language. Let the quality, artistry, and values speak. The tone should feel genuine, calm, and reflective of Michelle Hisae Meronek's personal connection to her work.
• •Maintain an Inclusive & Respectful Voice: Ensure all copy is welcoming and considers a diverse audience, aligning with the brand's stated value of inclusivity and compassion. This extends to how customer inquiries and interactions are handled.

Social Perception

High-Quality & Artistic, Ethical & Trustworthy, Personal & Approachable, Meaningful & Symbolic, Desirable & Aspirational

Copy Examples

• •Introducing the Kintsugi Collection: Where brokenness is not an end, but a luminous beginning. Each piece, handcrafted from recycled gold and ethically sourced gems, celebrates the beauty of healing and the unique story etched in every line. Wear a testament to your resilience.
• •Whispers of the earth, forged by hand. Our Narumi Ring, sculpted from 100% recycled gold, holds a quiet strength and an imperfect beauty. A tiny world of balance and serenity, designed to rest gently on your finger, a reminder of your own inner landscape. #mhisaejewelry #handcraftedgold #ethicaladornment #wabisabi
• •Love, Life & Legacy. Beyond the traditional, find a symbol that truly reflects your journey and values. Our commitment rings are designed with intention, using traceable materials to honor your unique bond and the earth we share. Let us help you create a future heirloom, together.
• •M. Hisae: Fine jewelry born from a reverence for nature and ancestral craft. We meticulously handcraft each piece with recycled precious metals and ethically sourced stones, believing in the power of adornment to connect us to our stories, our values, and the beauty of imperfection.
• •Adorn Yourself Consciously. At M. Hisae, beauty and responsibility intertwine. Our commitment to recycled metals and ethical sourcing is more than a practice—it’s a promise. Discover jewelry that not only illuminates your spirit but also honors our planet.