Brand Tone

Warm, empathetic, and encouraging. The voice is personal and relatable, shaped by the founder's story, feeling like a supportive friend offering a reminder to rest and recharge. It is not clinical or overly professional, focusing on comfort, fun, and simple, real-life moments of care.

Brand Values

• •Accessibility: Making self-care simple, approachable, and not a luxury.
• •Authenticity: Grounding the brand in a real, personal story of navigating mental health challenges.
• •Community: Supporting other small businesses by featuring their products in the boxes and fostering connection through local events.
• •Empowerment: Encouraging individuals to take an active role in their well-being by providing tools for 'a mini reset' and inner work.
• •Joy and Positivity: Crafting experiences and products that are designed to uplift, like a 'box of sunshine'.

Best Practices

• •Lead with Empathy and Authenticity: Always start from a place of understanding. Use the founder's journey as a touchstone for the brand's voice. Phrases like 'I know firsthand how hard it can be' connect deeply with the audience.
• •Use 'You'-Centric Language: Focus the copy directly on the customer. Phrases like 'A Self Care Day Just for You,' 'Create Your Own Self Care Box,' and 'you deserve it' make the message personal and empowering.
• •Balance Problem and Solution: Acknowledge the feeling of being overwhelmed or life feeling 'heavy,' but quickly pivot to the simple, positive, and accessible solution the brand offers—a 'mini reset' or a 'box of sunshine.'
• •Showcase the 'Why,' Not Just the 'What': Instead of just listing products, explain their purpose. A candle isn't just a candle; it's a moment of calm. A fidget toy helps focus before work. This connects the items to the overall mission of mental wellness.
• •Highlight Community and Impact: Regularly mention that the products are from small businesses and that the events are a source of local community. This adds a layer of purpose to a purchase and differentiates the brand from larger, less personal competitors.

Social Perception

The public perception is very positive. Customers frequently praise the brand for its value and impact, expressing joy and appreciation. It is perceived as genuine and impactful, successfully bridging the gap between a commercial product and a meaningful mental health resource, largely due to the founder's direct involvement and personal story.

Copy Examples

• •Your calendar is full. Your inbox is overflowing. But when was the last time you scheduled a meeting with yourself? Build your own self-care box and block off time for a mental reset. Because your biggest project should always be you. #SelfCareForProfessionals #MentalReset #BurnoutPrevention
• •Every box of sunshine we ship does two things: it helps you on your mental health journey, and it supports a small business owner's dream. Simple self-care, real impact. Discover products made with heart. [Shop Now]
• •Embrace the unexpected. Our Book-Themed Mystery Box is a curated surprise of self-care essentials and a blind date with a new story. The perfect gift for yourself or a friend who needs a little boost. Your next favorite moment is waiting inside.
• •This is your sign to book a self-care day in Kansas City! ✨ Tag who you'd bring for a mini reset. #KansasCityEvents #KCSelfCare #MentalHealthInABox #FeelGoodDay
• •Forget bubble baths and face masks (unless that's your thing). Real self-care is just taking a damn minute to breathe. It’s a great cup of coffee without your phone. It’s a journal to clear your head. Build a box with what *you* need to recharge. No frills, just impact. Start building.