Brand Tone

luxurious, sophisticated, passionate, and aspirational

Brand Values

• •Passion and Love
• •Innovation
• •Heritage and Tradition
• •Quality and Luxury
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the specific vocabulary, sentence structure, and emotional resonance that defines the brand's luxurious, passionate, and aspirational tone. Include "do's and don'ts."
• •Focus on Storytelling: Weave narratives around the inspiration behind each fragrance, the heritage of Emirati perfumery, and the luxurious ingredients. This creates an emotional connection beyond just the product.
• •Use Evocative and Sensory Language: Employ rich, descriptive words that appeal to the senses (smell, sight, touch, emotion) to paint a vivid picture of the fragrance experience (e.g., "lush, sweet, milky nuances," "balsamic, woody fragrance," "sweet, powdery smokiness").
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform across the website, product descriptions, social media, email marketing, and customer service interactions.
• •Emphasize Exclusivity and Quality: Consistently highlight the high-quality, rare ingredients, the craftsmanship involved, and the unique nature of the Emirati luxury experience offered by the brand.

Social Perception

MHG Boutique is generally perceived as a provider of high-end, luxury Emirati fragrances. Customers appreciate the quality and uniqueness of the scents, particularly the Oud-based fragrances. There's an acknowledgment of the brand's strong presence in the Middle East. Some customers have expressed concerns regarding the online shopping experience and customer service responsiveness in specific instances. The brands under MHG Boutique, like Khaltat Blends of Love, are seen as a good entry point into Khaleeji (Gulf) fragrances for some.

Copy Examples

• •Experience the soul of Emirati luxury. Discover [Product Name], a fragrance crafted from the rarest ingredients, designed to evoke timeless elegance and inspire your deepest passions.
• •More than a scent, it's an emotion. [Product Name] by MHG Boutique captures the essence of [Inspiration, e.g., 'a desert oasis at dawn'], enveloping you in a veil of sophisticated allure. Ignite your senses.
• •Unveil your signature. MHG Boutique presents [Collection Name], a curated selection of artisanal perfumes where heritage meets innovation. Find the fragrance that tells your unique story.
• •Crafted with love, inspired by passion. Each bottle from MHG Boutique is a testament to the art of Emirati perfumery. Indulge in an olfactory journey that transcends the ordinary.
• •Elevate your moments. From cherished celebrations to everyday elegance, let the captivating aromas of MHG Boutique accompany you. Discover the scent of lasting impressions.