Brand Tone

Sophisticated & Contemporary, Experiential & Engaging, Accessible & Inclusive, Vibrant & Creative, Reflective & Calm

Brand Values

• •Artistic Innovation & Creativity
• •Cultural Enrichment
• •Preservation of Heritage & Embracing the Future
• •Sensory Experience & Emotional Connection
• •Support for Local Artists
• •Quality & Curation

Best Practices

• •Emphasize "Experience" and "Sensation": Use evocative language that speaks to feelings, reflection, and sensory engagement rather than just describing objects. Words like "immerse," "discover," "feel," "reflect," "connect."
• •Balance Sophistication with Accessibility: Write in a way that is intelligent and appreciative of art, but avoid overly academic or exclusive jargon. The goal is to welcome everyone.
• •Highlight the Unique Setting: Consistently weave in the narrative of the historic building housing contemporary art. This "past meets future" is a core differentiator.
• •Maintain a Calm yet Intriguing Voice: Reflect the "oasis" and "slowlife" aspect in a calm tone, while using intriguing questions or statements to pique interest in the contemporary and often provocative art.
• •Be Visually Descriptive and Inspiring: Mirror the "Instagrammable" nature of the museum by using language that paints a picture and inspires visitors to imagine themselves within the space and share their experience.

Social Perception

A Modern Cultural Hub, "Instagrammable" and Visually Appealing, A Place for Discovery and Reflection, Unique Blend of Art, History, and Retail, Accessible Contemporary Art

Copy Examples

• •Headline: Step Out of the Rush, Into Reflection. MGV15: Where Gran Vía Pauses for Art. Body: In the vibrant heart of Madrid, Museo Gran Vía 15 invites you to a unique encounter with contemporary art. Discover thought-provoking exhibitions in a beautifully restored historic space. More than a museum, it's an experience.
• •Headline: MGV15: Art That Moves You. Emotions You'll Remember. Body: Journey through immersive installations at Museo Gran Vía 15. We curate contemporary art designed to spark curiosity, stir emotions, and offer new perspectives. What will you feel today?
• •Headline: Where History Whispers & Modern Art Speaks. Museo Gran Vía 15. Body: Housed in a legendary Gran Vía building, MGV15 bridges Madrid's rich past with the bold future of art. Explore unique exhibitions and discover locally crafted treasures.
• •Headline: More Than Just a Visit. An Artistic Awakening. MGV15. Body: At Museo Gran Vía 15, art is an experience. Engage your senses, challenge your perceptions, and leave inspired. Book your journey into contemporary creativity.
• •Headline: Find Your Focus. Find Your Art. Find MGV15. Body: Escape the everyday and immerse yourself in the captivating world of contemporary art at Museo Gran Vía 15. A curated sanctuary for art lovers and the curious alike, right on Gran Vía.