Tono de Marca

Professional, Supportive, and Expert

Valores de Marca

• •Quality and Performance
• •Customer-Centric Support
• •Functionality and Ease of Use
• •Flexibility

Mejores Prácticas

• •Prioritize a "Supportive Expert" Voice: In all copy, from website text to social media replies, maintain a tone that is both knowledgeable and genuinely helpful. The goal is to empower the user, not just sell to them.
• •Highlight Solutions, Not Just Features: Instead of listing features, frame them as solutions to common e-commerce problems. For example, instead of "Ajax product filtering," use "Help customers find what they want, faster, with instant, seamless filtering."
• •Use Customer Testimonials as a Cornerstone: Weave customer praise, especially quotes about excellent support and ease of use, throughout marketing materials. This reinforces brand values with authentic social proof.
• •Create a Unified Brand Lexicon: Decide on a consistent set of terms to describe products and services (e.g., "feature-rich," "high-performance," "intuitive," "top-notch support") and use them across both the mgsio site and the AdornThemes social channels to bridge the two identities.
• •Maintain Professionalism in All Channels: Avoid overly casual slang, memes, or humor that could dilute the brand's expert and reliable persona. The voice should always be polished, clear, and respectful.

Percepción Social

The brand is perceived very positively by its customers. Users see it as a reliable and trustworthy partner in their e-commerce journey. The themes are considered "rockstars" in terms of design and performance. The most significant aspect of its social perception is the reputation for "above and beyond" customer service, which creates strong loyalty. The dual identity of 'mgsio' and 'AdornThemes' could potentially cause minor confusion for new customers, but the strong positive sentiment is consistently linked to the products and support, regardless of the name used.

Ejemplos de Copy

• •Build a store that performs as beautifully as it looks. Our feature-rich Shopify themes are engineered for growth and backed by world-class support.
• •Stop wrestling with code and start building your dream store. Our 'Optimal' theme is packed with drag-and-drop sections for every page, giving you complete creative control. Powerful, intuitive, and ready for you. #Shopify #Ecommerce #WebDesign
• •Your perfect Shopify store is closer than you think.
• •Don't settle for a generic theme. Get the power of a custom-built site with the simplicity of Shopify. Explore our themes today.
• •Experience the ultimate multipurpose Shopify theme. From its sleek design to exclusive, built-in features, 'Vogal' is crafted to deliver a superior, high-performance shopping experience right out of the box.