Brand Tone

Passionate & Knowledgeable, Craftsmanship-focused & Quality-conscious, Elegant & Stylish, Customer-centric & Appreciative, Reliable & Protective

Brand Values

• •Quality Craftsmanship
• •Musician-centric Design
• •Personalization & Individuality
• •Durability & Longevity
• •Functional Elegance
• •Customer Satisfaction
• •Attention to Detail

Best Practices

• •Speak Musician to Musician: Use language that resonates with musicians. Reference the experience of playing, practicing, and performing. Show empathy for their needs (e.g., comfort during long sessions, instrument protection).
• •Emphasize "Handcrafted" and "Genuine Leather": These are key differentiators. Always highlight the quality of materials and the artisanal nature of the products. Use sensory words to describe the leather (e.g., "supple," "rich texture," "durable").
• •Showcase Personalization: Consistently mention the free embossing service as a unique selling proposition and a way for musicians to express their individuality. Frame it as making the item "uniquely yours."
• •Balance Elegance with Functionality: Ensure the copy reflects both the stylish appearance ("elegant," "beautiful," "timeless design") and the practical benefits ("durable," "protective," "comfortable," "secure").
• •Maintain a Tone of Passionate Craftsmanship: Let the founder's passion for music and quality shine through. The copy should feel authentic, trustworthy, and dedicated to serving the music community with superior products. Avoid overly casual or slangy language; maintain a respectful, appreciative, yet sophisticated tone.

Social Perception

Positive Reputation for Quality, Appreciation for Craftsmanship, Stylish and Aesthetically Pleasing, Valued Personalization, Good Customer Service, Reliable Protection for Instruments, Seen as a Premium Offering, Slight Concerns on Production/Shipping Time

Copy Examples

• •Crafted for Your Craft. Protect Your Passion. As musicians, we understand the bond you share with your instrument. That's why every MGLeatherWork strap and gig bag is meticulously handcrafted from the finest genuine leather, offering unparalleled protection, enduring style, and the comfort you deserve. Personalize yours today.
• •Feel the Difference. Hear the Silence (of a well-protected instrument). Our premium leather accessories aren’t just made; they're composed. Designed with the musician's journey in mind, from silent practice rooms to roaring stages. Experience the touch of genuine Flotar leather and the peace of mind that comes with superior craftsmanship.
• •More Than an Accessory. It’s Part of Your Performance. Elevate your presence with MGLeatherWork. Our stylish, durable leather goods are built to perform, offering a perfect harmony of functional design and timeless elegance. Free embossing to make your mark.
• •The Musician’s Choice for Leather. By Musicians, For Musicians. Founded by a professional musician, MGLeatherWork infuses every stitch with a deep understanding of your needs. Discover accessories that not only look exquisite but are thoughtfully designed for the demands of your musical life. Quality that resonates.
• •Your Instrument’s Best Companion. Handcrafted. Personalized. Perfected. From the rich texture of Crazy Horse leather to the secure embrace of our custom-fit designs, MGLeatherWork accessories are an investment in your instrument and your artistry. Explore our collection and add a touch of personalized luxury.