Brand Tone

Professional, Knowledgeable, Supportive, Trustworthy, Community-Oriented, Ethical, Approachable

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Value for Money
• •Ethical Practices & Social Responsibility
• •Knowledge & Innovation
• •Support for the Massage Community

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Knowledgeable, Supportive, Trustworthy, Community-Oriented, Ethical, Approachable) with examples of "do's and don'ts" for word choice, sentence structure, and overall messaging. Share this with anyone creating content.
• •Always Prioritize Value and Support: Frame copy around how the products and the brand support the therapist's profession, their clients' well-being, and broader ethical concerns. Focus on benefits, not just features.
• •Maintain a Balance of Professionalism and Warmth: While showcasing expertise and quality, ensure the language remains accessible and friendly. Avoid overly technical jargon where simpler terms suffice, especially on broader platforms like social media.
• •Weave in Ethical & Community Messaging Authentically: Don't force mentions of social responsibility into every piece of copy, but look for natural opportunities to highlight these values (e.g., product origins, company initiatives). This reinforces brand identity and resonates with like-minded customers.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the established brand tone and values. Gather feedback from customers and the team to make necessary adjustments.

Social Perception

A reputable and reliable supplier of quality massage equipment. A customer-focused company that provides good service and practical products. An ethical brand due to their support for artisans and environmental concerns. Knowledgeable in the field of massage therapy supplies. An Australian family business that customers appreciate supporting.

Copy Examples

• •Facebook/Instagram Ad (Product Focus - New Massage Table): Elevate your practice with the new ErgoPro X Massage Table. Designed for ultimate client comfort and therapist ergonomics, it’s crafted with sustainably sourced materials and the quality you’ve trusted since 2002. Support your clients, and a global community, with every treatment. Learn more & shop now. #MassageGearAustralia #ProfessionalMassage #QualityEquipment #EthicalSourcing
• •Website Banner (Value Proposition): Equipping Australia's Therapists with Passion & Precision. Discover premium massage gear, backed by expert knowledge and a commitment to quality, value, and service. Supporting your healing hands, every step of the way. [Shop Our Range]
• •Email Newsletter Snippet (Community/Ethical Angle): Did you know? Our beautiful, handcrafted linen table covers are made with love by talented artisans in Bali. Your purchase not only brings elegance to your clinic but also empowers women and supports their families. Experience the difference quality and care can make. [Meet the Makers/Shop Linens]
• •Blog Post Introduction (Educational/Supportive Tone): Choosing the right massage oil can transform your treatments. But with so many options, where do you start? At Massage Gear Australia, we believe in empowering therapists with knowledge. In this guide, we break down the benefits of different carrier oils and essential oil blends to help you create the perfect experience for your clients. Let's dive in...
• •Product Description Snippet (Focus on Quality & Reliability): Our PortablePro Massage Chair: Built for the therapist on the go. Engineered for durability, ease of setup, and exceptional client support, this chair is an investment in your mobile practice. Rely on Massage Gear Australia for equipment that works as hard as you do. Backed by our satisfaction guarantee and expert support.