Brand Tone

approachable, helpful, and crafty

Brand Values

• •Customization and Creativity: Providing tools for customers to bring their own ideas to life on various products.
• •Support for Small Businesses: Explicitly helping small businesses stand out with custom-branded promotional products, demonstrating empowerment and partnership.
• •Quality and Practicality: Specializing in high-quality, useful, and durable personalized merchandise that serves a practical marketing purpose.
• •Direct-to-Customer Service: Prioritizing direct and personal communication, fostering a more intimate and accessible service experience.

Best Practices

• •Always Be Approachable: Use "you" and "we" to foster a sense of partnership. Keep sentences clear, concise, and friendly. Avoid overly corporate jargon.
• •Highlight the "Why," Not Just the "What": Instead of just listing products, frame them as solutions. Explain how a custom tumbler helps a Realtor or why a branded t-shirt benefits a small business.
• •Emphasize the Human Touch: Remind customers that they are dealing with a small business that is passionate about its craft. Phrases like "handcrafted for you" or "let's work together" reinforce this.
• •Be Visually Consistent: Use a consistent style of photography and graphics that reflects the "crafty" and "professional" nature of the products. Showcase high-quality images of the finished items, preferably in use.
• •Maintain a Consistent Channel for Custom Orders: If Facebook messages are the preferred method for custom inquiries, ensure this is clearly and consistently communicated across the website and any other online platforms to streamline customer service.

Social Perception

Perceived as a small, potentially sole-proprietor business, focused on handcrafted and customized goods. Customers view it as a niche provider for personalized items, offering personal and accessible service, fostering trust within a dedicated client base.

Copy Examples

• •For Realtors (Facebook/Instagram Post): Headline: Close the Deal with a Personal Touch. Body: Turn every coffee break into an opportunity. Our custom-branded tumblers are the perfect closing gift that keeps your agency top-of-mind long after they get the keys. Let's create something your clients will love. #MGcreations #PromotionalProducts #RealEstateMarketing #ClosingGifts
• •For Bar Owners (Website Banner): Headline: Your Bar's Logo on More Than Just Napkins. Body: Give your regulars something to remember you by. From custom koozies to staff t-shirts, we help you build a loyal community. High-quality merchandise for your high-quality establishment. [Shop Now]
• •For Travel Agents (Email Marketing): Subject: The Perfect Send-Off for Your Clients. Body: Help your clients travel in style! A personalized tumbler or t-shirt is a thoughtful gift that turns into a walking billboard for your travel agency. Let's design the perfect promotional item for your next group booking.
• •General "Creativity" Post (Social Media): Headline: If You Can Dream It, We Can Print It. Body: Your idea, our canvas. We specialize in bringing your creative vision to life on high-quality products. Perfect for small businesses, special events, or just because. What will you create today? #CustomGifts #PersonalizedMerch #SmallBusinessSupport
• •Direct Call-to-Action (Website Pop-Up): Headline: Have a Custom Idea? Body: Don't see exactly what you're looking for? We love a creative challenge! Send us a message directly on Facebook for a personalized quote on your unique project. Let's make it happen together! [@mgcreationsllc on Facebook]