Brand Tone

Professional and Expert, Innovative and Modernizing, Solution-Oriented and Efficient, Collaborative and Partner-Focused, Caring and People-First

Brand Values

• •Modernization & Innovation
• •Efficiency and Simplification
• •Transparency
• •Integration and Connection
• •Client-Centricity/Partnership
• •Integrity and Accountability
• •Inclusion and Belonging

Best Practices

• •Develop and Adhere to a Brand Voice Guide
• •Prioritize Clarity and Simplicity
• •Focus on Solutions and Outcomes
• •Maintain Professionalism and Authority
• •Infuse the "Caring" Element Authentically

Social Perception

Technology Leader/Innovator, Problem Solver for a Complex Industry, Positive Customer Service Experiences (Often Individual-Dependent), Good Employer, Strategic and Growing Company

Copy Examples

• •Headline for Payers: Modernize Your Healthcare Payments. Streamline Operations with Zelis.
• •Social Media Post (LinkedIn): Complexity in healthcare finance is a barrier to better outcomes. At Zelis, we're breaking down those barriers with integrated solutions like ZAPP, our Advanced Payments Platform, designed to create a seamless financial experience for payers, providers, and members. Learn how we're driving real, measurable results. #HealthcarePayments #Innovation #FinTech #Zelis
• •Website Blurb for Providers: Get paid faster and with greater clarity. Zelis connects the dots in healthcare payments, reducing administrative burdens so you can focus on care. Discover our provider solutions.
• •Email Subject Line to Potential Client: Is Your Current Payments System Ready for the Future of Healthcare?
• •Value Proposition Statement: Zelis: Harmonizing the healthcare financial experience. We deliver innovative technology and expert solutions that bridge gaps, align interests, and bring clarity and efficiency to payers, providers, and members. Pay for care, with care.