Brand Tone

Modern, accessible, and tech-savvy. Aspirational yet budget-conscious, providing stylish, functional electronics for the everyday consumer.

Brand Values

• •Affordability
• •Accessibility
• •Modern Design

Best Practices

• •Focus on the Benefit, Not Just the Feature: Instead of saying "6-hour battery life," say "Music that lasts your entire workday." Frame technical specs in the context of the user's life to maintain an accessible, user-centric tone.
• •Use Clear and Simple Language: Avoid overly technical jargon. The brand's strength is its accessibility, and the language should reflect that. Words like "seamless," "effortless," and "intuitive" reinforce this.
• •Acknowledge the Price-Value Proposition: Be proud of being an affordable brand. Use copywriting that highlights the value, such as "Premium sound without the premium price tag" or "The smart choice for your wallet."
• •Be Transparent and Proactive in Customer Service: Given the negative feedback on app functionality, use copy in support channels that is empathetic, clear, and helpful. Avoid generic responses. Create FAQ content and tutorials that directly address common user problems to rebuild trust.
• •Maintain Visual and Tonal Consistency: Ensure that the clean, modern, and accessible tone seen on social media is replicated across all touchpoints, including product packaging, website copy, and customer service emails. A unified brand voice builds recognition and trust.

Social Perception

The social perception for ArgomTech is mixed. Positive perception comes from customers satisfied with products based on price and basic functionality, offering good value. Negative perception stems from issues with smartwatches and their companion mobile apps, citing unreliable connectivity and app instability, leading to a perception of inconsistent quality and performance for smart features. The brand is seen as an entry-level or budget option.

Copy Examples

• •Sound On. World Off. Introducing the new ArgomTech Aura Pods. Immerse yourself in rich, deep bass and crystal-clear highs, all in a sleek, pocket-sized case. Your daily commute, workout, and focus time just got a major upgrade. #ArgomTech #AuraPods #WirelessSound
• •Your Life, Connected. The Skeiwatch C80 is more than just a timepiece. It’s your fitness tracker, notification hub, and personal assistant, all on your wrist. With a vibrant display and intuitive controls, staying on top of your day has never been easier or more affordable.
• •Tech for Your Grind. Prices for Your Budget. Late-night study sessions and early classes demand gear that can keep up. From noise-canceling headsets to portable power banks, ArgomTech delivers the tech you need to succeed without breaking the bank. Shop our Back-to-School collection now.
• •Unbox Your Anthem. The ArgomTech SoundBash brings the party wherever you go. Lightweight, durable, and packing a punch, it’s the perfect companion for your next adventure. Where will you take the music? 🎶 #ArgomTech #SoundBash #PortableSpeaker
• •Upgrade Your Everyday Tech for Under $50. Preview Text: Quality sound, reliable power, and smart accessories are now within reach.