Brand Tone

Professional, Educational, Aspirational, Empowering, Passionate, Creative, Supportive, Personal, Experienced, and Expert.

Brand Values

• •Excellence & Quality
• •Passion for Beauty
• •Empowerment through Skills
• •Personalized Approach
• •Professionalism
• •Creativity & Artistry

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Aspirational, Passionate, Supportive, Expert) with examples of "do's and don'ts." Include specific vocabulary, sentence structures, and emotional intent. This ensures anyone writing for the brand has a clear reference.
• •Focus on "You" (The Student/Client): Frame copy around the benefits and aspirations of the target audience. Use language that speaks directly to their dreams, needs, and how M From NY can help them achieve their goals (e.g., "Unlock *your* artistry," "We help *you* succeed").
• •Highlight Expertise with Passion: Share knowledge and talk about makeup techniques and industry insights in a way that is both informative (expert) and enthusiastic (passionate). Avoid overly dry or academic language; instead, convey the joy and creativity inherent in makeup artistry.
• •Maintain Professionalism in All Communications: Ensure all copy is well-written, grammatically correct, and free of jargon where possible (or explain it clearly). This reinforces the quality and high standards of the academy and services.
• •Be Consistent Across All Channels: Whether it's website copy, email newsletters, course descriptions, or any future social media, the tone should feel cohesive. Regularly audit content to ensure it aligns with the established brand voice. If expanding to social media, adapt the tone slightly to fit the platform's nature while retaining core characteristics.

Social Perception

Users visiting the site would likely perceive M From NY as a specialized, New York-based institution dedicated to makeup education and high-quality beauty services. The lack of a strong, easily discoverable social media presence or widespread press might lead to a perception of it being a smaller, more niche, or newer business, or one that relies on word-of-mouth rather than a broad digital footprint.

Copy Examples

• •Headline (Website Banner for Academy): "Unlock Your Artistry. Master Professional Makeup at M From NY."
• •Social Media Post (If active, promoting a course): "Dreaming of a career in makeup? Our Pro Makeup Artistry course offers the expert training and personalized support you need to turn your passion into your profession. Led by Marisol Alcántara. Enroll today and create beauty, confidently. #MFromNYMakeup #NYCMakeupArtist #MakeupSchool"
• •Service Description (Bridal Makeup): "Your special day deserves flawless artistry. At M From NY, we craft timeless bridal looks that enhance your natural beauty and reflect your unique style. Experience personalized, expert makeup services for a radiant, confident walk down the aisle."
• •About Us Snippet: "M From NY is more than a makeup academy; it's a crucible of creativity and a launchpad for aspiring artists. Founded by Marisol Alcántara, we are dedicated to fostering talent through expert-led, passionate instruction."
• •Email Subject Line (Newsletter for prospective students): "Ready to Transform Your Passion into a Career? Discover M From NY."