Brand Tone

Informative, Community-Oriented, Ethical & Responsible, Empowering

Brand Values

• •Community First: Prioritizing local talent, small businesses, and citizen engagement.
• •Sustainability: Promoting environmentally responsible products and a greener future.
• •Ethical Practices: Ensuring transparency and fairness.
• •Creativity & Quality: Celebrating unique products and craftsmanship.
• •Social Change: Addressing issues like unemployment, mental health, and gender equality through community action and conscious consumerism.
• •Heritage & Modernity: Valuing the preservation and thoughtful evolution of Chandigarh.

Best Practices

• •Highlight Ethical and Sustainable Aspects: Whenever relevant, weave in the brand's commitment to fair practices, environmental responsibility, and conscious consumerism.
• •If it's a marketplace, be clear about how it supports vendors.
• •Emphasize citizen involvement and community action.
• •Promote ethical practices and transparency in all communications.
• •Showcase unique products and craftsmanship from local artisans.

Social Perception

Proactive, trustworthy, and beneficial organization dedicated to the betterment of Chandigarh and its local economy, socially conscious entity.

Copy Examples

• •ChandigarhFirst is a non-profit, non-political, and non-government organization of concerned citizens to make Chandigarh a better city to live and work.
• •Chandigarh First is more than just a marketplace; it's a movement.
• •Empowering small businesses, artisans, and creators through a vibrant online marketplace that celebrates quality, creativity, and community.
• •Addressing pressing challenges like unemployment, mental health, and sustainability.
• •A society where positive change is driven by daily choices and community action.